Ivenkile-Ezivenkileni
Intshayelelo yeShop-In-Shops kunye noMboniso
Ivenkile-evenkileni, ivenkile-ngaphakathi-kwivenkile, ivenkile evenkileni, i-concession, in-store concept.
Nokuba ubiza ntoni na lo mbono, banokuchazwa njengendawo echongiweyo ngaphakathi komthengisi ophetheyo ozinikele kuhlobo oluthile lomthengi, okubavumela ukuba bathengise iimpahla phantsi kwegama labo lebhrendi.
Ivenkile-kwivenkile yenzeka xa umthengisi esebenzisana nolunye uhlobo ukuthengisa iimveliso ngaphakathi kwevenkile yakhe.Yicinge nje ngevenkile yokungena egcinwe ngaphakathi kwevenkile kwenye indawo.
Uninzi lweebrendi/abathengisi banevenkile ezithengisa ngemonobrand ezizinikele ngokupheleleyo kuluhlu lwazo umz., i-adidas, i-Hugo Boss, i-UGG okanye i-Levi's; bahlala beneenkqubo zokuthenga ezivenkileni apho bahlala khona isixa esibekiweyo sendawo kwezinye iivenkile ezininzi, ukongeza. kwiivenkile zabo ze-monobrand.
Izibonelelo zeevenkile-kwiivenkile
1. Yenza imali kwitrafikhi yeenyawo ekhoyo
Nokuba uvula i-pop-in ngaphakathi kumthengisi omkhulu onje ngeNordstrom okanye ivenkile encinci yasekhaya, unentloko yokuqala xa isiza kwitrafikhi yeenyawo.Xa ungena, loo traffic yonyawo sele isekiwe, enkosi kwiinzame zentengiso yomnini wakho.
2. Zama ukuthengisa ngaphakathi komntu
Ukuba uqhuba ishishini le-ecommerce elikhulayo, unokuba ujonge indawo yokuthengisa ebonakalayo njengendlela yokuzama ukuthengisa amajelo amaninzi.Ivenkile esevenkileni ingakunceda ukuba uvavanye amanzi okuthengisa ngezitena kunye nodaka phambi kokuba uzibophelele kwishishini elide lokuqeshisa.
3. Ukwandisa imisebenzi yokuthengisa ngezitena kunye nodaka
Iivenkile ezivenkileni zinokuba yindlela ekhawulezayo yokuba iibrendi zonyuse ubukho bazo bokuthengisa xa kuthelekiswa nokuvula iivenkile zabo.Njengoko umhlaba usiya kwisiqhelo se-post-covid, oku kunokuba luncedo ngakumbi kwiibrendi ezifuna ukwenza imali ngokukhawuleza ekunyukeni kokuthenga ngaphakathi emntwini.
