Uyilo lwevenkile yokuthengisa lubhekiselele kwizinto ezizinzileyo, imiboniso yemveliso, kunye neendlela zokubonisa iimpahla ngaphakathi kwevenkile.Izakhiwo zevenkile ezahlukeneyo zinokuchaphazela kakhulu imiba emininzi yevenkile, eyona nto ibalulekileyo ngamava okuthenga abathengi.Uyilo olufanelekileyo lwevenkile alunakukunceda kuphela ukugqamisa iimveliso ezithengiswa kakhulu kwivenkile, kodwa ukwandise ixesha lokuthenga kunye nokuphucula amava omthengi.Abathengi bakhetha ivenkile elungelelaniswe kakuhle, ngoko ke ukhetha njani ugcino olululo lweshishini lakho?
Namhlanje, unokhetho oluninzi, kwaye ngaphandle kokuba uyasazi isitshixo sokuthengisa okubonakalayo kwivenkile yakho, unokonganyelwa kwaye ubhidwe lukhetho oluninzi kakhulu.
Kweli nqaku, siza kuphanda nzulu ekuncedeni ukhethe isisombululo sokuthengisa esibonakalayo (isikhokelo sokubonisa i-rack) eyona nto ilungileyo kwivenkile yakho yokuthengisa.Siza kuphendula le mibuzo ilandelayo:
※Yintoni ukuthengisa okubonwayo (uyilo lwevenkile)?
※Iingenelo kunye nokungalunganga koyilo lwevenkile ezahlukeneyo
※Indlela yokukhetha isicwangciso esifanelekileyo kwivenkile yakho
Ngaphezulu kweminyaka eyi-15 yamava kushishino lwepropu yokuthengisa yaseTshayina, sinolwazi lwangaphakathi ukubonelela ngeengcebiso zokuthenga ezisebenzayo kwiinkampani zoyilo kunye nabathengi beevenkile ezithengisayo.
Ngoko, masiqalise.
(Qaphela: Kukho amagama amaninzi ahlukeneyo asetyenziselwa ukuchaza iishelufu zokubonisa. Ezi ziquka i-Display Shelf, i-Display Rack, i-Display Fixture, i-Display Stand, i-POS Display, i-POP Display, kunye neNdawo yokuThenga. Nangona kunjalo, ukuhambelana, siya kubhekisela kwi-Display Rack. njengengqungquthela yamagama
Isiqulatho:
1. Yintoni ukuthengisa okubonwayo (uyilo lwevenkile)?
Ukuthengisa okubonakalayo, okwakwaziwa ngokuba yivenkile yoyilo okanye uyilo lokuthengisa, yinto yokwenza indawo ebandakanyekayo nebonakalayo kwindawo yokuthengisa.Kubandakanya ukuyila uyilo lwevenkile, ukulungelelanisa imiboniso yemveliso, kunye nokukhetha ukukhanya, imibala, kunye nemibala ukudala umoya obukekayo okhuthaza ukuthengisa kunye nokwandisa amava okuthenga ngokubanzi kubathengi.Ukuthengisa okubonakalayo okusebenzayo kunokutsala abathengi, kubakhuthaze ukuba baphonononge ivenkile, kwaye ekugqibeleni baqhube ukuthengisa.
Ngaphambi kokukhetha i-layout yeevenkile ezithengisayo, kufuneka siqale sicacise ukuba zeziphi izinto ezimiselweyo zokuma kwevenkile.Ngophando, akunzima ukufumanisa ukuba abaninzi abantu baya kuqala bajonge ngakwesobunxele baze babheke ekunene xa bengena kwivenkile yokuthengisa, kwaye indlela yokuhamba kwivenkile iphinda ikhethe ukuhamba ukusuka ekunene ukuya kwesobunxele.Ngoko ke, kufuneka sidibanise imigaqo ye-aesthetics kunye neengqondo.Phucula amava abathengi evenkileni kwaye ubakhokelele kwiimveliso esifuna kakhulu abathengi bazithenge.
Oku kulandelayo kuza kwazisa iziyilo zevenkile ezintlanu ezisetyenziswa ngokuqhelekileyo.Ndiyathemba ukuba ungakhetha eyona ndlela ifanelekileyo yoyilo lwevenkile ngokobungakanani, imveliso, isitayile, njl.
2.Intshayelelo kunye neeNgcebiso kwi-5 ye-Retail Retail Layouts.
2.1 Uyilo lokuhamba simahla
Uyilo lokuhamba ngokukhululekileyo lulinge elinesibindi lokuqhekeza uyilo oluqhelekileyo.Akukho mgaqo wabom kolu cwangciso, kwaye abathengi banokukhetha ngokukhululekileyo indlela yabo yokuhamba.Ewe, inzuzo yale ndlela kukuba abathengi ngokuqinisekileyo baya kubhadula phambi kweempahla abanomdla kuzo.
Izinto eziluncedo:
1. Ifanelekile indawo encinci
2. Ngaba kulula ukufumana ukuba abathengi bathanda ntoni iimveliso
3. Ifanelekile kwiivenkile ezithengisa ngeemveliso ezimbalwa
Izinto ezingeloncedo:
1. Ayikwazi ukukhokela abathengi ngokuthe ngqo
2. Iimveliso ezininzi ziya kuphazamisa ivenkile
1. Sebenzisa iSithuba: Uyilo lokuhamba lwasimahla ludla ngokusetyenziswa ukubonisa iimpahla ezinobukhulu obahlukeneyo, iimilo, kunye nemibala, ngoko ke kubalulekile ukusebenzisa ngokupheleleyo indawo yokubonisa.Sebenzisa ubude nobubanzi kangangoko ukwenza izithuba zokubonisa ezikumanqanaba amaninzi kunye nee-engile ezininzi.
2. Yahlula iiMveliso: Yahlula imveliso ukuze ufikelele ngokukhawuleza kwaye kulula ukufikelela kubathengi.Iimveliso zinokuhlelwa ngohlobo, umsebenzi, umbala, njl.
3. Yenza ii-Visual Effects: Sebenzisa iipropu ezahlukeneyo zokubonisa kunye nezixhobo ukwenza imbonakalo enomtsalane.Umzekelo, xa ubonisa iimveliso zasekhitshini, sebenzisa indawo yasekhitshini efanisiweyo ukubonisa iimveliso kwaye uvumele abathengi ukuba baqonde ngcono ukusetyenziswa kwazo kunye nesiphumo.
4. Ukwandisa i-Interactivity: Faka izinto ezisebenzisanayo kwisiboniso ukubandakanya abathengi.Umzekelo, xa ubonisa iimveliso zombane, misela indawo yamava ukuvumela abathengi ukuba babe namava eempawu zemveliso.
5. Uhlaziyo lweZibonisi: Zihlaziywe rhoqo imiboniso ngokwamaxesha onyaka, iiholide, okanye iintengiso.Oku kunokubamba ingqalelo yabathengi kwaye kubenze bazive behlaziyekile kwaye bemangalisiwe.
2.2 Uyilo lwegrid store
Intsimbi engatyiwa yintsimbi yintsimbi exutywe nentsimbi, ichromium, nickel, kunye nentwana yezinye izinto.Ezi zilandelayo zizincedo kunye nokungalunganga kwemathiriyeli yeStainless Steel:
Izinto eziluncedo:
1 .Abathengi banokwandisa ixesha labo lokukhangela kwivenkile
2. Unokukhetha ukubeka iimveliso zokuthengisa apho abathengi banokuzibona khona
3. Olu cwangciso lwenziwe ngokupheleleyo
4. Ifanelekile kwiintlobo ngeentlobo zeempahla, inani elikhulu leevenkile
Izinto ezingeloncedo:
1. Abathengi basenokungakwazi ukufumana iimveliso abazifunayo ngokuthe ngqo
2. Abathengi banokungayithandi imveliso yevenkile yakho
3. Amava okuthenga aphantsi
Ingcebiso:
1. Sebenzisa ishelufu engaguqukiyo kunye nezixhobo: Uyilo lwegridi luxhomekeke kwipatheni engaguqukiyo yezixhobo kunye neeshelufu, ke qiniseka ukuba usebenzisa iintlobo ezifanayo zezixhobo kunye neshelufu kuyo yonke ivenkile.
2.Sebenzisa iipaseji ezithe tye: Iipaseji ezithe tye zinceda abathengi bajonge ivenkile kwaye benze kube lula ukufumana into abayifunayo.Qinisekisa ukuba iipaseji zakho zibanzi ngokwaneleyo ukuba zikwazi ukuthwala iinqwelo zokuthenga kunye nabanye abathengi.
3. Yenza iindawo ezigxilwe kuzo: Sebenzisa i-end caps kunye nezinye iziboniso ukwenza iindawo ezigxininisekileyo kwivenkile yonke.Oku kuya kunceda ukutsala abathengi kwaye ubagcine benxibelelene nempahla yakho.
3. Sebenzisa imiqondiso: Imiqondiso ibalulekile kulo naluphi na uhlobo lwevenkile, kodwa ibaluleke kakhulu kuyilo lwegridi.Sebenzisa iimpawu ukunceda abathengi bafumane indlela yabo kufutshane nevenkile kwaye bafumane iimveliso ezithile.
Yigcine icwangcisiwe: Uyilo lwegridi luxhomekeke kumbutho kunye nokungaguquguquki, ke qiniseka ukuba ugcina ivenkile yakho icocekile kwaye icocekile.Rhoqo ubuyisele iishelufu kwaye uqinisekise ukuba yonke into ikwindawo yayo efanelekileyo.
Ngokulandela ezi ngcebiso, unokwenza ugcino lwegridi olusebenzayo nolusebenzayo oluya kukunceda wandise ukuthengisa kwakho kwaye unikeze amava okuthenga kakhulu kubathengi bakho.
Izinto eziluncedo:
1.Ifanelekile kwiivenkile ezithengisayo ezibhityileyo
Iziphene:
1. Uyilo lwevenkile luhambelana ngakumbi, amava okuthenga abathengi ayancipha
Ingcebiso:
1. Yenza imbonakalo ecacileyo: Sebenzisa imiqondiso kunye neziboniso ezibonakalayo ukuze uncede ukukhokela abathengi ngevenkile, ukugqamisa iimveliso eziphambili kunye nokukhushulwa.
2. Iimveliso ezinxulumene neqela:Ukudibanisa iimveliso ezifanayo kunye kuya kwenza kube lula kubathengi ukufumana into abayifunayo.
3. Vumela indawo eninzi:I-aisles ene-angle ye-herringbone layout ingayenza ivakale ngakumbi kunendlela yendabuko, kodwa kusabalulekile ukuvumela indawo eyaneleyo yabathengi ukuba bahambe ngokukhululeka evenkileni.
4. Cinga ngokukhanyisa:Ukukhanyisa kunokudlala indima enkulu ekudaleni umoya owamkelayo kunye nokuzibandakanya kwi-herringbone layout.Sebenzisa indibaniselwano yokukhanya okungqongileyo kunye nokukhanya ukutsalela ingqalelo kwiimveliso eziphambili kunye nemiboniso.
Ngokubanzi, i-herringbone layout lukhetho olukhulu kubathengisi abafuna ukudala ukubandakanyeka okubonakalayo kunye namava okuthenga okuguquguqukayo ngelixa bekhulisa ukusetyenziswa kwendawo yabo yomgangatho.
I-store-in-store ye-retail layout, eyaziwa ngokuba yi-boutique store layout, luhlobo oluthile lokuhamba ngokukhululekileyo, oluphucula kakhulu inkululeko yomsebenzisi, banokuthenga iimveliso ezincedisayo kwiindawo ezahlukeneyo zophawu, sinokusebenzisa izixhobo, iindonga, iipaseji. , kunye nokunye ukudala ingqiqo yevenkile encinci ngaphakathi kwevenkile.
Izinto eziluncedo:
1. Yandisa kakhulu amathuba okuthengisa
2. Unokugqamisa uhlobo lweempawu ezahlukeneyo
Izinto ezingeloncedo:
3. Abathengi abanakuhamba kuyo yonke ivenkile
4. Kunzima kwiivenkile ukuba zibe nomyalelo ocacileyo wokuhlelwa kwemveliso
Ingcebiso:
1. Yenza uphawu lwesazisi olucacileyo: Ivenkile-evenkileni kufuneka ibe nesazisi sebhrendi esahlukileyo esihambelana nendawo enkulu yokuthengisa kodwa kwakhona yodwa ngokwaneleyo ukuba igqame.
2. Sebenzisa kakhulu indawo: Indawo idla ngokunqongophala kwiivenkile ezivenkileni, ngoko ke kubalulekile ukusebenzisa indawo ekhoyo ngokufanelekileyo.Sebenzisa izixhobo eziguquguqukayo zokubonisa kunye nefenitshala ukudala indawo esebenzayo nenomtsalane.
3. Ukubonelela ngamava omthengi angenamthungo: Ukutshintsha phakathi kwendawo enkulu yokuthengisa kunye nevenkile-kwivenkile kufuneka ingabinamthungo, kunye nendlela ecacileyo kunye noyilo oludibeneyo olugcina amava okuthenga ngokubanzi.
4. Bonisa iimveliso: Iivenkile-kwiivenkile zihlala zisetyenziselwa ukubonisa imveliso okanye ingqokelela ethile, ngoko ke kubalulekile ukubonisa iimveliso ngendlela enomtsalane nenomtsalane.Sebenzisa imiboniso yokudala kunye nokukhanyisa ukugqamisa iimveliso.
5. Yenza uvakalelo lokuzikhethela: Iivenkile ezithengisayo ziyilelwe ukuba zenze umntu azive eyedwa kwaye anyuse amava okuthenga.Sebenzisa izilungiso ezikhethekileyo kunye nokuhonjiswa ukuseta ivenkile-evenkileni ngaphandle kwendawo yonke yokuthengisa.
Ngokulandela ezi ngcebiso, iivenkile-kwiivenkile zinokubonelela ngamava okuthenga abandakanyekayo kunye nokuntywila kubathengi ngelixa beqhuba intengiso yohlobo.
2.5Uyilo lwevenkile yejometri
Olu lolona yilo loyilo lweevenkile ezithengisayo ngoku.Eyona njongo yokuthengisa ijolise kwisizukulwana esitsha sabantu abatsha.Olu luhlu lweevenkile ezithengisayo akufanele zenze iinzame kuphela kwi-layout, kodwa zongeze ngakumbi ukuzodwa kwisixhobo sokubonisa kunye nesitayela somhlobiso wevenkile.
Izinto eziluncedo:
1. Inokutsala abantu abatsha abaninzi ukuba baye kuthenga
2. Uncedo ekwenzeni ibhrendi eyenzelwe wena
Izinto ezingeloncedo:
1. Ayifanelekanga kakhulu (kubathengi abangenayo imfashini), apho olu hlobo lwevenkile lunokuba lungaqhelekanga kakhulu
2. Inkcitho yendawo, ukusetyenziswa okuphantsi kwendawo
1. Sebenzisa imigca ecocekileyo kunye neemilo ezilula: Uyilo lwejometri luxhomekeke kwiimilo ezilula kunye nemigca ecocekileyo ukudala ukubukeka kwangoku kunye nobuchule.Sebenzisa ooxande, izikwere, kunye nonxantathu ukwenza imiboniso enomdla kunye nolungiselelo lwemveliso.
2. Yenza iindawo ekugxilwe kuzo: Uyilo lwejometri lunokuba nesibindi kwaye lukhangele amehlo, ngoko ke sebenzisa oku kuncedo lwakho ngokwenza iindawo ezigxininisekileyo kwimiboniso yakho.Sebenzisa i-asymmetry kunye nesithuba esibi ukuzoba iliso kwiindawo ezithile zevenkile.
3. Dlala ngobude nobunzulu: Uyilo lwejiyometri lulungile ekudaleni ubude obunomdla nobunzulu kwimiboniso yakho.Sebenzisa ishelufa, iziboniso ezijingayo, kunye nolunye uhlengahlengiso ukongeza ubukhulu kwivenkile yakho.
4. Sebenzisa ukukhanyisa ukugqamisa iziboniso: Ukukhanyisa okufanelekileyo kunokwenza yonke imohluko kwisakhiwo sevenkile yejometri.Sebenzisa izibane kunye nezinye iintlobo zokukhanyisa ukugqamisa iziboniso zakho kwaye utsale ingqalelo kwiindawo ezithile zevenkile.
5. Yigcine icwangcisiwe: Ngelixa uyilo lwejometri lunokuba nobuchule kwaye lodwa, kubalulekile ukugcina izinto zicwangcisiwe kwaye kulula ukuhamba.Qinisekisa ukuba kukho indawo eyaneleyo phakathi kweziboniso kunye nokuba iimveliso zibhalwe ngokucacileyo kwaye zicwangcisiwe.
3. Isiphelo
Ukuqukumbela, uyilo olufanelekileyo lweshelufu kwivenkile ethengisa izinto ezithengiswayo lubalulekile ekudaleni amava okuthenga awonwatyiswayo kubathengi kunye nokwandisa ukuthengisa.Xa usenza isigqibo kwiiishelufu izixhobo, kubalulekile ukuqwalasela ukuqina, ubuhle, kunye nokusebenza kakuhle kweendleko.Ngaphezu koko, ukubekwa kweevenkile ezahlukeneyo kunokuba neenzuzo ezahlukeneyo kunye nokungonakali kuxhomekeke kuhlobo lweemveliso ezithengisiweyo kunye nesiseko somthengi ekujoliswe kuwo.Abathengisi kufuneka bavavanye ngononophelo iimfuno zevenkile yabo kwaye bakhethe uyilo lweshelufu olubonisa ngokufanelekileyo iimveliso zabo kwaye ludale indawo epholileyo nebukekayo kubathengi.Okokugqibela, ukufuna isikhokelo kwiingcali ezinamava kwishishini lokubonisa ivenkile kunokuba luncedo kakhulu ekwenzeni izigqibo ezinolwazi kunye nokuphucula ubume beshelufu yevenkile.
Ixesha lokuposa: Mar-02-2023