Uyilo lwevenkile ethengisa izinto ezithengiswayo lubhekiselele kwiimpahla zevenkile, indlela iimveliso eziboniswa ngayo, indlela iimpahla eziboniswa ngayo, Uluhlu oluhlukeneyo lweevenkile ezithengisayo luya kuchaphazela abaninzi, phakathi kwayo eyona nto ibalulekileyo ngamava okuthenga abathengi.Uyilo olufanelekileyo lweevenkile ezithengisayo alunakukunceda kuphela ukuba uqaqambise iimveliso zokuqala ezithengiswayo kwivenkile, kodwa ukwandise ixesha lokuthenga abathengi kunye nokuphucula amava abo okuthenga.Abathengi kufuneka bakhethe ivenkile elungiselelwe kakuhle.Ngoko ke, ukhetha njani ubeko lwevenkile olufanelekileyo kuwe?
Ndiyakholelwa ukuba uya kuba nempendulo yakho emva kokufunda le bhlog!
Yintoni iuyilo lwevenkile?
Ngaphambi kokukhetha i-layout yeevenkile ezithengisayo, kufuneka siqale sicacise ukuba zeziphi izinto ezimiselweyo zokuma kwevenkile.Ngophando, akunzima ukufumanisa ukuba abaninzi abantu baya kuqala bajonge ngakwesobunxele baze babheke ekunene xa bengena kwivenkile yokuthengisa, kwaye indlela yokuhamba kwivenkile iphinda ikhethe ukuhamba ukusuka ekunene ukuya kwesobunxele.Ngoko ke, kufuneka sidibanise imigaqo ye-aesthetics kunye neengqondo.Phucula amava abathengi evenkileni kwaye ubakhokelele kwiimveliso esifuna kakhulu abathengi bazithenge.
Oku kulandelayo kuza kwazisa iziyilo zevenkile ezintlanu ezisetyenziswa ngokuqhelekileyo.Ndiyathemba ukuba ungakhetha eyona ndlela ifanelekileyo yoyilo lwevenkile ngokobungakanani, imveliso, isitayile, njl.
1.Uyilo lokuhamba simahla
Uyilo lokuhamba ngokukhululekileyo lulinge elinesibindi lokuqhekeza uyilo oluqhelekileyo.Akukho mgaqo wabom kolu cwangciso, kwaye abathengi banokukhetha ngokukhululekileyo indlela yabo yokuhamba.Ewe, inzuzo yale ndlela kukuba abathengi ngokuqinisekileyo baya kubhadula phambi kweempahla abanomdla kuzo.
Izinto eziluncedo:
1. Ifanelekile indawo encinci
2. Ngaba kulula ukufumana ukuba abathengi bathanda ntoni iimveliso
3. Ifanelekile kwiivenkile ezithengisa ngeemveliso ezimbalwa
Izinto ezingeloncedo:
1. Ayikwazi ukukhokela abathengi ngokuthe ngqo
2. Iimveliso ezininzi ziya kuphazamisa ivenkile
2.Uyilo lwevenkile yegridi
Igridi yegridi yenye yeendlela eziqhelekileyo zokucwangcisa ivenkile yokuthengisa, kwaye ikuvumela ukuba ukwandise indawo yevenkile.Iivenkile ezinkulu, iivenkile zamachiza, iivenkile ezithengisa ukutya, njl.njl., zonke zibonakala zisebenzisa olu yilo.
Uphawu loyilo lwegridi kukuba iishelufu zokubonisa zihlala ziqhagamshelwe enye kwenye.Iimveliso eziphambili zevenkile ziphambi kwendlela, ngoko ke ukuphela kwendlela yeyona ndawo ibalulekileyo kwivenkile.Iivenkile ezininzi zisebenzisa iishelufu ezahlukeneyo zokubonisa apha ukuze ziqaqambise ngakumbi iimveliso eziphambili zevenkile.
Kukho izifundo, ngokuqinisekileyo, ezibonisa ukuba ii-aisles ezine-foot-four zingcono ukugcina abantu ngaphandle komnye nomnye, okuphucula amava okuthenga!
Izinto eziluncedo:
1 .Abathengi banokwandisa ixesha labo lokukhangela kwivenkile
2. Unokukhetha ukubeka iimveliso zokuthengisa apho abathengi banokuzibona khona
3. Olu cwangciso lwenziwe ngokupheleleyo
4. Ifanelekile kwiintlobo ngeentlobo zeempahla, inani elikhulu leevenkile
Izinto ezingeloncedo:
Abathengi basenokungakwazi ukufumana iimveliso abazifunayo ngokuthe ngqo
Abathengi banokungayithandi imveliso yevenkile yakho
Amava okuthenga aphantsi
Ukusetyenziswa kobeko lwegridi, kuya kufuneka ukuba ugcine iimveliso rhoqo, kwaye ezinxulumeneyo, iWal-Mart ngumzekelo olungileyo, ngokuqinisekileyo, indlela yokuphucula amava okuthenga umthengi ikwayinqaku eliphambili kakhulu, unokucebisa ukusetyenziswairack yevenkile enkuluezineeleyibhile.Irekhi yokubonisa eqhelekileyo inokunceda ngokukhawuleza abathengi bafumane iimveliso abazifunayo, kwaye inokukunceda iqela elingcono!
3.Herringbone store layout
I-Herringbone store layout yenye i-layout eqhelekileyo ehlaziywa ngesiseko seevenkile zegridi.Kufanelekile ngakumbi kwiivenkile zokuthengisa kunye nenani elikhulu leemveliso, iintlobo ezityebileyo kunye nendawo yokuthengisa ixesha elide kunye nelincinci.
Uyilo lwevenkile yeHerringbone ineengenelo ezininzi ezifanayo kunye nezingeloncedo njengegridi yoyilo lwevenkile.
Izinto eziluncedo:
1. Ifanelekile kwiivenkile ezithengisayo ezibhityileyo
Iziphene:
1. Uyilo lwevenkile luhambelana ngakumbi, amava okuthenga abathengi ayancipha
Akunzima ukufumanisa ukuba iivenkile ezincinci ze-hardware, iivenkile ezilula, njalo njalo zonke zisebenzisa i-herringbones yokuthengisa i-retail layout.Ukuze kuphuculwe amava okuthenga abathengi, badla ngokuseka iindawo zokuthengisa, kwaye iivenkile zinamagama amkelekileyo.
4.Uyilo lweShop-In-Shops
I-store-in-store ye-retail layout, eyaziwa ngokuba yi-boutique store layout, luhlobo oluthile lokuhamba ngokukhululekileyo, oluphucula kakhulu inkululeko yomsebenzisi, banokuthenga iimveliso ezincedisayo kwiindawo ezahlukeneyo zophawu, sinokusebenzisa izixhobo, iindonga, iipaseji. , kunye nokunye ukudala ingqiqo yevenkile encinci ngaphakathi kwevenkile.
Izinto eziluncedo:
1. Yandisa kakhulu amathuba okuthengisa
2. Unokugqamisa uhlobo lweempawu ezahlukeneyo
Izinto ezingeloncedo:
3. Abathengi abanakuhamba kuyo yonke ivenkile
4. Kunzima kwiivenkile ukuba zibe nomyalelo ocacileyo wokuhlelwa kwemveliso
Ukuba kufuneka ube ulawulo brand ngaphezu kwesinye, ngoko ke ndicebisa ukuba usebenzise olu ubeko, ungavumela brand ngalinye ukubalisa ibali labo evenkileni, Kakade ke, oku kufuna ukusebenzisana ivenkile evenkileni isixhobo ukubonisa ezizodwa, usebenzisa i indlela yokubalisa amabali ukuvumela abathengi baphonononge ivenkile yakho ngomonde, ewe, sinazo ezininziIvenkile-kwivenkileiimeko kwiwebhusayithi yethu, ungaya ukujonga!
5.Uyilo lwevenkile yejometri
Olu lolona yilo loyilo lweevenkile ezithengisayo ngoku.Eyona njongo yokuthengisa ijolise kwisizukulwana esitsha sabantu abatsha.Olu luhlu lweevenkile ezithengisayo akufanele zenze iinzame kuphela kwi-layout, kodwa zongeze ngakumbi ukuzodwa kwisixhobo sokubonisa kunye nesitayela somhlobiso wevenkile.
Izinto eziluncedo:
1. Inokutsala abantu abatsha abaninzi ukuba baye kuthenga
2. Uncedo ekwenzeni ibhrendi eyenzelwe wena
Izinto ezingeloncedo:
1. Ayifanelekanga kakhulu (kubathengi abangenayo imfashini), apho olu hlobo lwevenkile lunokuba lungaqhelekanga kakhulu
2. Inkcitho yendawo, ukusetyenziswa okuphantsi kwendawo
Ukuba ufuna ukwenza uphawu lomntu siqu, ke ndincoma kakhulu ukuba usebenzise olu luhlu lwevenkile, kuba lufanelekile ngokwenene kubantu abatsha banamhlanje.Ikwayindawo entle yokuba ibhrendi libalise ibali layo, kwaye ngokuqinisekileyo kungafuneka usebenze kancinci kwizinto ezilungiswayo evenkileni, kwaye izilungiso eziqhelekileyo azisebenzi kolu hlobo lwevenkile.
Kukho iindlela ezininzi ezahlukeneyo zokubeka iivenkile ezithengisayo.Apha ndazisa iindlela ezintlanu ezisetyenziswa ngokuqhelekileyo.Ngaphambi kokuthatha isigqibo malunga nokubekwa kweevenkile zokuthengisa, kufuneka uqwalasele umthengi, imveliso, uphawu kunye nezinye izinto
Ngoobani abathengi bakho, banjani,
Nokuba ivenkile yakho ineentlobo ezininzi zeemveliso,
Ngaba uya kuba yi-boutique,
Ezi kufuneka ziqwalaselwe, kunye nesixhobo sokubonisa umthengisi, nayo yinto ebaluleke kakhulu kwivenkile, inokukhupha ngokuthe ngqo indawo yokugcina ivenkile, ukuba ufuna ukwenza ngokwezifiso iiprops zokubonisa, siya okanye wena ukhetho oluhle!
Ixesha lokuposa: Jan-11-2023