Kweli nqaku, siza kungena kubugcisa bokubonisa iifreyimu zeglasi yelanga kwiivenkile ukutsala abathengi kunye nokunyusa ukuthengisa.Ukudala umboniso onomtsalane weglasi yelanga kubalulekile kubathengisi beglasi yelanga njengoko inganyusi nje umtsalane obonakalayo kodwa ikwanegalelo kumava okuthenga afanelekileyo kubathengi.Umboniso wesakhelo seglasi oyilwe ngokucingisisiweyo unokudlala indima ebalulekileyo ekutsaleni umdla wabathengi kwaye ubenze batyekele ngakumbi ekuthengeni.
Namhlanje, ndiya kuyiqhekeza ibe ngamanqaku e-8 ukukunika ukuqonda okubanzi malunga nendlela yokubonisa izibuko zelanga kwivenkile yakho.
Isiqulatho:
1. Qonda abaphulaphuli bakho ojolise kubo
2.Ukukhetha iiRakhi zokuBonisa iiglasi eziLungileyo
3.Ukulungelelanisa iiglasi zelanga ngeSimbo kunye nomsebenzi
4.Ukusebenzisa iMiqondiso ukutsala umdla
5.Ukuqinisekisa ukuKhanya okwaneleyo
6.Ukuqinisekisa ukuKhanya okwaneleyo
7.Ukudala imixholo yoNyaka
8.Ukusebenzisa iMedia yeNtlalo ukutsala abaThengi
9.Isiphelo
1. Qonda abaphulaphuli bakho ojolise kubo
Ngaphambi kokuba ujonge indlela yokubonisa izibuko zelanga, kufuneka ufumane ukuqonda okunzulu malunga nezinto ozikhethayo kunye neemfuno zabaphulaphuli bakho.Ndithembe, uphando lwemarike luyimfuneko;inokukunceda ekuchongeni abathengi abanokuba ngabathengi kwindawo yakho, ukuqonda iindlela zefashoni, kunye nokuqonda izinto ezikhethwa ngabathengi.
Olu lwazi luya kuba ngumhlobo wakho omkhulu, njengoko lunokukunceda ngcono ekusekeni ivenkile yeglasi yelanga yeprimiyamu kunye nokutsala abathengi abanokubakho.
Okulandelayo, ndiza kuyahlula ibe ngamanqaku amathathu ukucacisa indlela yokuhlalutya abaphulaphuli bakho ngokucokisekileyo.
Ⅰ.Iidemografi kunye neeMpawu zeFashoni
Ukuqonda idatha yabathengi abanokubakho kunye nokuhlengahlengisa imiboniso yeglasi ngokwezinto abazikhethayo kubalulekile.Ubudala, isini, kunye nendawo yejografi idlala indima ebalulekileyo ekubumbeni ukhetho lwabathengi.Ngokomzekelo, ivenkile ethengisa iiglasi zelanga esefashonini kwisixeko esinefashoni inokunceda abantu abaselula abafuna izinto ezintsha, ngoxa ivenkile ekwindawo yokuphumla elwandle inokujolisa ekuboneleleni ngemidlalo eyahlukahlukeneyo neendondo zelanga ezilungiselelwe abo bathanda ngaphandle.
Ukufumana ukuqonda okunzulu kwefashoni, jonga ngokusondeleyo inkcubeko edumileyo, imiboniso yefashoni, kunye nosaziwayo abanempembelelo.Umzekelo, ukuba iindondo zelanga zakudala ziyabuya ngenxa yemvume yabantu abadumileyo okanye iimuvi, cinga ngokudibanisa uyilo lwe-retro kwiziboniso zakho zelanga ukuze wenze imali kulo mkhwa.
Ⅱ.Ukumisela iiNdawo eziPhambili zokuThengisa
Ndiza kukubonelela ngamanqaku okuthengisa ukuze ube nokuza nokungaphezulu kwebhoutique yakho yelanga esekwe kwezi.
a.Ukhuseleko lweUV kunye nempilo yamehlo:
Njengoko ulwazi lweziphumo eziyingozi zemitha ye-UV lusanda, abathengi baya besanda befuna iindondo zelanga ezibonelela ngokhuseleko olubalaseleyo lwe-UV.Ndithembe, ukuqaqambisa ukubaluleka kokhuseleko lwamehlo ekukhanyeni kwelanga kunye nokugxininisa inqanaba lokhuseleko lwe-UV olubonelelwa ngepere nganye yezibuko zelanga kunokunyusa kakhulu ukuthengisa.
b.Izinto zePremium kunye nobugcisa:
Abathengi bayayixabisa izibuko zelanga ezihlala ixesha elide kwaye zenziwe ngokucokisekileyo ezingajongi nje isitayile kodwa zibonelela nokusebenza okuhlala ixesha elide.Gxininisa umgangatho wemathiriyeli esetyenziswa kwingqokelela yezibuko zelanga, njengeelensi ezikwaziyo ukukrweleka kunye nezakhelo ezomeleleyo, ukufaka ukuzithemba kwabo banokuba ngabathengi.
c.Izitayile eziguquguqukayo kumaxesha ahlukeneyo:
Iiglasi zelanga ezitshintsha ngokungenamthungo ukusuka kwisiqhelo ukuya kwindawo esesikweni zifunwa kakhulu.Nikeza uluhlu olwahlukeneyo lweendlela zokuhlangabezana neziganeko ezahlukeneyo, ukusuka kwiiholide zaselwandle ukuya kwimisitho esesikweni.Umzekelo, iiglasi zelanga ze-aviator zombini ziqhelekileyo kwaye ziguquguqukayo, zifanelekile zombini iziganeko eziqhelekileyo kunye neziganeko ezisemthethweni.
d.Ukhetho Lwenu:
Ukubonelela abathengi ngenketho yokwenza izibuko zabo zelanga zibe yinto enamandla yokuthengisa.Nikela ngesakhelo esahlukileyo kunye nemidibaniso yombala welensi, evumela abathengi ukuba benze inkangeleko eyahlukileyo kunye neyenzelwe umntu ehambelana nesitayile sabo.
Ⅲ.Izinto ezikhethwa nguMthengi kunye noLwazi oluqhutywa yiDatha
Uhlalutyo olukhethwa ngumthengi kunye nohlalutyo lwedatha ayiyomizamo yexesha elinye kodwa yimisebenzi eqhubekayo.Unokuphanda ezona ndlela zidumileyo zezibuko zelanga kwivenkile yakho ngezi ndlela, zikwenza ukuba ulungelelanise uluhlu lwempahla ngokufanelekileyo.Ukuqonda iintsingiselo zedatha ye-intanethi kukwabalulekile ukuhambisana neefashoni zelanga, amaxesha onyaka, kunye nezinye iindlela.
a.Ezona Zimbo Zezibuko Zelanga:
Hlalutya idatha yakho yokuthengisa ukuchonga izitayile zeglasi zelanga ezithengiswa kakhulu.Le datha inokutyhila izinto ezikhethwa ngabathengi kwaye ikuncede ugxile ekukhuthazeni ezona zibuko zelanga ezidumileyo.Umzekelo, ukuba iiglasi zelanga ze-aviator zihlala zigqwesa ezinye izitayile, zabela indawo ebalaseleyo yokubonisa kwiirekhi zakho zelanga.
b.Amaxesha onyaka:
Beka iliso kwiintsingiselo zamaxesha onyaka ekuthengeni iindondo zelanga.Ngexesha lasehlotyeni, abathengi banokuthembela kwiifreyimu ezinkulu, ezingqindilili, ngelixa ebusika, banokukhetha uyilo olufihlakeleyo, olungathathi hlangothi.Ukuqonda iipateni zokuthenga zonyaka kukuvumela ukuba uhlengahlengise iziboniso zakho zelanga ngokufanelekileyo.
c.Ukuqonda kwimidiya yoluntu:
Sebenzisa uhlalutyo lwemithombo yeendaba zentlalo ukufumana ulwazi oluxabisekileyo malunga nokuziphatha kwabathengi kunye nezinto abazithandayo.Beka iliso kwizimvo, ukuthanda, kunye nezabelo ezinxulumene neendondo zelanga ukuchonga izimbo ezidumileyo kunye nokufumana impendulo ngqo kubathengi.
Ngokusebenzisa ezi nkcukacha zineenkcukacha kunye neendlela eziqhutywa yidatha, unokwenza umboniso weglasi ohambelana nabaphulaphuli ojolise kubo, uphucula ukwaneliseka kwabathengi, kwaye ekugqibeleni uqhube ukuthengisa okuninzi.
2.Ukukhetha iiRakhi zokuBonisa iiglasi eziLungileyo
Ukukhetha ii-racks zeglasi ezifanelekileyo zokubonisa kubalulekile kumboniso osebenzayo.Kukho iintlobo ngeentlobo zeerakhi zokubonisa, ezifana neerakhi ezijikelezayo, iiracks ezifakwe eludongeni, kunye neziboniso ze-tabletop.Xa ukhetha iiracks ezifanelekileyo, izinto ezinokuthi ziqwalaselwe ziquka indawo yokugcina indawo ekhoyo, inani lezibuko zelanga eziza kuboniswa, kunye nomxholo opheleleyo wevenkile.
I. Gcina iMida yeNdawo kunye noBubungakanani beeglasi zelanga
Xa ukhetha iirakhi zokubonisa iiglasi zelanga, kubalulekile ukuqwalasela inani leeglasi zelanga eziza kuboniswa, ukumila kwevenkile, kunye nendawo ekhoyo.Iindidi ezahlukeneyo zeerakhi zokubonisa zihambelana neemfuno ezahlukeneyo zendawo:
a.IiRakhi zokuBonisa iindondo zelanga:
Iiracks ezijikelezayo zokubonisa zilungele iivenkile ezincinci ezinqwenela ukubonisa uluhlu olwahlukeneyo lwezibuko zelanga.Ezi rakhi zongeza inani leeglasi zelanga ezinokuboniswa ngelixa zithatha indawo encinci.Bavumela abathengi ukuba bakhangele ngokulula kwingqokelela ngaphandle kokuziva bexinana.
b.IiRakhi zeendondo zelanga eziNgxunyekwe eludongeni:
Ukuba ivenkile yakho inendawo yomgangatho olinganiselweyo kodwa indawo eyaneleyo eludongeni, iirakhi zeglasi ezixhonywe eludongeni lolona khetho lubalaseleyo.Ezi rakhi azigcini nje ngokugcina indawo yomgangatho kodwa zikwadala umboniso otsala amehlo ecaleni kweendonga, ukutsala umdla wabathengi abadlulayo.
c.Imiboniso yetafile:
Kwiivenkile ezincinci okanye iindawo ezinabantu abaninzi, izibuko zelanga zetafile zifanelekile kwaye zigcina indawo.Ukuzibeka kufutshane nekhawuntara yokuphuma kunokukhuthaza ukuthengwa ngokungxamisekileyo ngelixa abathengi belinde ukuhlawula.
II.Gcina Umxholo kunye ne-Aesthetics
Iirekhi zokubonisa iiglasi zelanga kufuneka zihambelane nomxholo opheleleyo kunye nobuhle bevenkile.Ukusebenzisa le ndlela yokuphucula umtsalane obonakalayo wesiboniso sakho selanga.Apha ngezantsi kukho imizekelo emibini yesitayile sevenkile yeglasi:
a.Ivenkile yangoku kunye neMinimalist:
Kwiivenkile ezinoyilo lwangoku kunye noluncinci, iirakhi zeglasi zelanga ezinesitayile kunye ezintle ezenziwe ngentsimbi okanye i-acrylic zincedisana ne-ambience iyonke.
b.Ilizwe okanye iVenkile yeVintage:
Ukuba ivenkile yakho ikhupha ilizwe okanye ivibe yakudala, cinga ukusebenzisa iirakhi zeglasi zelanga ukugcina ukuhambelana nomxholo.
III.Ukubhetyebhetye kunye nokwenza ngokwezifiso
Khetha iirakhi zelanga ezibonisa ukuguquguquka kunye nokwenza ngokwezifiso:
a.Iishelufu okanye iihuku ezihlengahlengiswayo:
Iiracks zelanga ezineeshelufu ezilungelelanisiweyo okanye iihuku zivumela ukuboniswa kwezibuko zelanga ezinobungakanani kunye nezitayela ezahlukeneyo.Oku kuziqhelanisa kukuvumela ukuba uqwalasele kwakhona umboniso njengoko kufuneka ukulungiselela utshintsho lwe-inventri.
b.Uphawu kunye neNdawo yeLogo:
Jonga iiracks zelanga ezibonelela ngesithuba sophawu kunye neelogo.Ukwenza iiracks ngokwezifiso ngelogo yevenkile yakho okanye isilogeni esinomtsalane kunceda ukomeleza isazisi sakho sohlobo kunye nomyalezo.
Ngokuqwalasela ngononophelo ezi zinto kunye nokudibanisa ulwazi oluqhutywa yidatha, unokukhetha ezona rakhi zokubonisa iiglasi zelanga ezifanelekileyo kwivenkile yakho, wenze umboniso wezibuko zelanga ezinempembelelo, utsale abathengi, kwaye unyuse intengiso.
3.Ukulungelelanisa iiglasi zelanga ngeSimbo kunye nomsebenzi
Ukudala umboniso obonakalayo wezibuko zelanga, cwangcisa izibuko zelanga ngesitayela kunye nomsebenzi.Hlanganisa ndawonye iiglasi zelanga ezifanayo, njengeeglasi zelanga ze-aviator, iindondo zelanga zabahambi, iindondo zelanga zemidlalo, kunye neelensi ezipholileyo.Eli lungiselelo liya kunceda abathengi bafumane ngokulula izitayile abazinqwenelayo, baphucule amava abo okuthenga.
Umzekelo:
"I-Shades & More" yivenkile ekhethekileyo yezibuko zelanga ephuma ngaphandle ngokucwangcisa iimveliso zayo ngokusekelwe kwisitayile kunye nomsebenzi.Kukho amacandelo anikezelweyo we-aviator, umhambi, i-cat-eye, ezemidlalo, kunye noyilo lwesakhelo esigqithisileyo, okwenza kube lula kubathengi ukuba bafumane izibuko zelanga ezihambelana nokukhetha kwabo kwefashoni.
Ivenkile ikwabonelela ngeendidi ezisekwe ekusebenzeni, ezinje ngepolarized, ukhuseleko lweUV, izithinteli zokukhanya eziluhlaza okwesibhakabhaka, ummiselo, kunye neelensi zefotochromic, ziqinisekisa ukhetho olwahlukeneyo lokujongana neemfuno zabathengi.
4.Ukusebenzisa iMiqondiso ukutsala umdla
Dibanisa imiqondiso etsala amehlo ukubonisa izibonelelo zeendondo zelanga, ezinje ngokhuseleko lwe-UV, iimpawu ezichasene nokukhazimla, okanye amagama eebhrendi.Iimpawu ezikhangayo kunye nezifundisayo zinokuphembelela izigqibo zokuthenga kwaye zigqithise ixabiso leemveliso.
5.Ukuqinisekisa ukuKhanya okwaneleyo
Ukukhanya okufanelekileyo kuyisitshixo sokwenza umboniso onomtsalane wezibuko zelanga.Qinisekisa ukuba izibuko zelanga zikhanyiswe kakuhle, kwaye iinkcukacha zibonakala ngokucacileyo.Ukukhanya okulungileyo akuphuculi nje umtsalane weendondo zelanga kodwa kukwanceda abathengi bazihlolisise ngakumbi.
6.Ukuqinisekisa ukuKhanya okwaneleyo
Ukukhanya okufanelekileyo kubalulekile ekwenzeni umboniso onomtsalane wezibuko zelanga.Qinisekisa ukuba izibuko zelanga zikhanyiswe kakuhle, zivumela ukuba iinkcukacha zazo zibonakale ngokucacileyo.Ukukhanyisa okusebenzayo akuphuculi nje umtsalane weendondo zelanga kodwa kukwanceda abathengi ukuba bazihlolisise.
7.Ukudala imixholo yoNyaka
Ukugcina izibuko zelanga zintsha kwaye zifanelekile, zihlaziye ngemixholo yamaxesha onyaka ahambelana nesizini yangoku okanye iiholide ezizayo.Hlanganisa imibala kunye nemihlobiso ehambelana nexesha okanye iholide ukuvuselela iimvakalelo, ukudala imvakalelo yongxamiseko, kunye nokukhuthaza ukuthenga kwabathengi.
Umzekelo:
I-Seasonal Shades yindawo eyaziwayo yeglasi yelanga eyaziwayo ngendlela yayo yokuthengisa enemixholo enikezela kukhetho lwabathengi unyaka wonke.Bathathe intengiso yomxholo wexesha lonyaka ukuya kwinqanaba elilandelayo.Nantsi eminye yemixholo yabo eyahlukileyo yesizini nganye:
Intlakohlaza:Umnyhadala othi "Blooming Beauty" obonisa iintyatyambo kunye nemibala ethambileyo.Ukwazisa ingqokelela yoyilo entsha nenika umdla.Ukhuphiswano lwemidiya yoluntu lweyona selfie ibalaseleyo yasentwasahlobo inemixholo.
Ihlobo:"I-Summer Adventure Fest" egxile elunxwemeni.Iindondo zelanga ezikhethekileyo ezilungiselelwe imisebenzi yangaphandle.Inkqubo yokunyaniseka enikezela ngeetawuli zaselwandle ezinophawu lwasimahla okanye iibhotile zamanzi.
Ukwindla:"Ifashoni yasekwindla Soiree" ebonisa iindlela zombala wokuwa.Umboniso wefashoni onemodeli yasekuhlaleni enezitayile ezinemixholo yasekwindla.Ukusebenzisana neevenkile zekofu ezikufutshane ukwenzela iikhuphoni zexesha elithile eliqingqiweyo.
Ubusika:"I-Winter Wonderland" enemihombiso yomthendeleko.Ukunyuswa okukhethekileyo kwingqokelela yezibuko zelanga zezemidlalo zasebusika.Ukuxhasa imicimbi yesisa yabantwana basekuhlaleni.
Unyaka wonke: Ukubandakanya abathengi ngeeleta zeendaba ze-imeyile kunye nemidiya yoluntu.Amava asebenzisanayo asevenkileni alungiselelwe imixholo yamaxesha onyaka.
Ngokubandakanya le mixholo inomtsalane yamaxesha onyaka, ii-Seasonal Shades zigcina umboniso welanga oguqukayo odibana nabathengi unyaka wonke, uqhuba imincili kunye nokwanda kweentengiso.
8.Ukusebenzisa iMedia yeNtlalo ukutsala abaThengi
Bopha amandla eendaba zentlalo ukwandisa impembelelo yezibuko zakho zelanga ngaphaya kwevenkile ebonakalayo.Khuthaza abathengi ukuba bathathe ii-selfies ngelixa bezama iiglasi zelanga kwaye babelane ngazo kwimidiya yoluntu, ukumaka ivenkile yakho.Oku kuvelisa umxholo owenziwe ngumsebenzisi kwaye konyusa ukubonakala kwebhrendi.
9.Isiphelo
Ukuqukumbela, ukwenza umboniso onomtsalane wezibuko zelanga kufuna iindlela zokucinga kunye nengqalelo kwiinkcukacha.Ngokuqonda abaphulaphuli bakho ojolise kubo, ukhetha iirakhi zelanga ezifanelekileyo, ukulungelelanisa iiglasi zelanga ngokufanelekileyo, kunye nokusebenzisa imiqondiso ekhangayo kunye nokukhanya, unokwenza umboniso obalaseleyo phakathi kokhuphiswano kwaye uqhube ukuthengisa okwandisiweyo.
Ukugcina umboniso uhlaziyiwe kwaye ubandakanya abathengi ngokusebenzisa imidiya yoluntu kuya kuphucula ukubonakala kunye nesibheno sevenkile yakho.Ndithembe, ngezi zicwangciso zikhoyo, ngokungathandabuzekiyo uya kungqina ukwanda okukhulu kwintengiso yevenkile yakho.
Ukuba ungathanda ukufunda ngakumbi malunga neeracks ezilungiselelwe ngokwezifiso kwaye uqonde ukuba zingakusebenzela njani, nceda uqhagamshelane noJoanna ngokukhawuleza okanye ufowunele +86 (0) 592 7262560 ukuze ufikelele kuthi.Iqela lethu elinamava liya kukunceda ekuyileni umboniso olungiselelweyo ukunika imveliso yakho ingqalelo eyifaneleyo kwaye uncede ukonyusa ingeniso yevenkile yakho.
Ngeminyaka eyi-15 yamava kwiiracks ezilungiselelweyo zokubonisa, I-JQ isebenza ngaphezu kweeprojekthi ze-2,000 zokuthengisa kumazwe angaphezu kwe-10 emhlabeni jikelele ngonyaka.Ngoncedo lweqela lethu, sinokukwazisa ngento ethengisayo kwaye sisebenzise iindlela ezivavanyiweyo ukuthengisa iimveliso zakho ngokufanelekileyo.Thetha nelungu leqela lethu ngoku!
Ixesha lokuposa: Jul-25-2023