Ezi zinto zilandelayo zintlanu zilandelayo zibalulekile ekubumbeni umboniso wokuthengisa kwivenkile kwintsimi yokuthengisa imbonakalo yokuthengisa.
Ezi zinto ziquka:
1.Umfanekiso ongaphambili
2.Uyilo lwevenkile
3.Imiboniso yevenkile yangaphandle
4.Iinterior store displays
5.Ukubaliswa kwamabali ngeBrand
Xa ezi zinto zidityanisiwe, zinokwenza amava okuthenga antywilayo kubathengi.Ngokuqonda kunye nokuphumeza ezi zinto zisisiseko, abathengisi banokutsala ngokufanelekileyo abaphulaphuli abajolise kubo, baqhube ukuthengisa, kunye nokuseka umfanekiso wophawu olulodwa.
Isiqulatho:
1.Gcina umfanekiso
a.Store Ambiance
I-ambiance yogcino ibhekisa kumoya jikelele kunye nomoya owenziwe ngaphakathi kwendawo yokuthengisa.
Ibandakanya izinto ezahlukeneyo ezinjengokukhanya, umculo, ivumba, ucoceko, ubutofotofo, nokunye.I-ambiance yogcino inokuhlengahlengiswa ngokulawula le miba ukuvuselela iimvakalelo ezithile okanye ukulungiselela abaphulaphuli abathile ekujoliswe kubo.I-ambiance eyenziwe kakuhle ecocekileyo kwaye ekhululekile inokukhuthaza abathengi ukuba bahlale ixesha elide evenkileni kwaye benze i-brand impression entle ngakumbi.
b.Uyilo loGcino
Uyilo lwevenkile lubandakanya izinto ezahlukeneyo ezifana noyilo, ingaphakathi kunye nokuhlobisa kwangaphandle, kunye nezinto zokwakha zendawo yokuthengisa.
Injongo yayo ephambili kukuyila isitayela sevenkile esihambelana nomfanekiso we-brand.Uyilo oluyimpumelelo lwevenkile lunokuphucula ukuqondwa kwebrendi, ukuthembeka kwabathengi, kunye negalelo kwimpumelelo yorhwebo yevenkile.
2. Gcina iLayout
a.Isicwangciso soMgangatho
Isicwangciso somgangatho sibhekisa kulungiselelo lomzimba weendawo ezahlukeneyo ngaphakathi kwevenkile.
Imisela ukuhamba kunye neendlela zokukhangela kubo bobabini abathengi kunye nabasebenzi.Isicwangciso somgangatho esicacileyo siqinisekisa ukuba abathengi banokufumana ngokulula iimveliso, banciphise ukuxinana, kwaye bandise ukulungela abathengi.Ukongeza, isicwangciso somgangatho olungelelaniswe kakuhle sibonisa ngokufanelekileyo iimveliso kunye nokunyusa ukuthengisa.
b.UkuHamba kweTrafikhi
Ukuhamba kwetrafikhi kugxile kwiipatheni zokuhamba kwabathengi ngaphakathi kwevenkile.
Ngokukhokela ngobuchule abathengi kwiindawo ezithile, ivenkile inokuchaphazela indlela yabo yokuthenga.Ukuhamba kwetrafikhi okugudileyo kwandisa ukuvezwa kweemveliso kubathengi kwaye kwandisa amathuba okuthenga.Ibandakanya iingqwalasela ezifana nokubeka izinto ezithandwayo, ukudala imiboniso yentengiso, kunye nokukhuthaza ukuhlola ngeendlela ezikhethiweyo.
3. Gcina umboniso wangaphandle
a.Iziboniso zefestile
Iziboniso zefestile zibonelela ngemboniso yesiboniso sokuthengisa ngaphakathi kwevenkile.
Zifanele zitsale ingqalelo, zivuse umdla, kwaye zinxibelelane ngempumelelo nomyalezo webrendi.Iziboniso zefestile zingabonisa iimveliso ezintsha, ukunyuswa kwexesha lonyaka, okanye izinto ezizodwa ukutsala abathengi abanokubakho evenkileni.
b.Imiqondiso kunye neebhodi zemiqondiso
Iimpawu kunye neebhodi zeempawu zidlala indima ebalulekileyo ekudaleni ulwazi lwebrendi kunye nokukhokela abathengi evenkileni.
Iimpawu eziyilwe kakuhle kunye neeheader kufuneka zikhangeleke, zifundeke lula, kwaye zihambelane nesazisi sophawu.Banokunceda abathengi bafumane ivenkile, badlulisele ulwazi lokuthengisa, kunye nokuseka ukukhumbula uphawu.
4. Gcina umboniso wangaphakathi
a.Ukubekwa kweMveliso
Ukubekwa kwemveliso yobuchule kubandakanya ukusebenzisa iindawo zokubonisa ukuthengisa kunye nokubonisa iimveliso ukwandisa ukubandakanyeka kwabathengi kunye neentengiso.
Ngokudibanisa iimveliso ezifunwa kakhulu okanye ezongezelelweyo, amashishini anokukhuthaza ukuthengisa kunye nokukhuthaza ukuthengisa.Izixhobo zokujonga ivenkile yesiko zinokubamba ingqalelo kwaye zivelise umdla kwiimveliso ezithile.
b.Ulawulo olubonakalayo
Uluhlu olubonakalayo lubhekisa kulungiselelo lwezinto ezikumboniso ukukhokela ingqalelo yombukeli.
Ngokusebenzisa ubungakanani, umbala, kunye nokuma, umntu unokwalathisa ingqwalasela yomthengi kwiimveliso eziphambili okanye kwimisebenzi yokuthengisa.Obu buchule buqinisekisa ukuba ulwazi olubalulekileyo lubonwa lula kwaye lunceda abathengi benze izigqibo zokuthenga.
5. Ibali Brand
a.Iimpawu zokubalisa
Izinto ezibalisayo zinokunceda inkampani inxibelelane nebali lebhrendi yayo, amaxabiso, kunye namanqaku awodwa okuthengisa.Ngokudibanisa izinto ezinje ngokubalisa amabali, imifanekiso, kunye neemvakalelo kwintengiso ebonakalayo, amashishini anokuseka ubudlelwane obuqinileyo kunye nabathengi babo.Ukubaliswa kwamabali kongeza ubunzulu kunye nokunyaniseka kwi-brand, kuyenza ihlobane kwaye ikhumbuleke.
b.Imiboniso enemixholo
Imiboniso enemixholo ibhekisa ekudaleni amava okubonwa angaguqukiyo kumxholo othile okanye ingqikelelo.Ngokulungelelanisa umboniso wevenkile, imihombiso, kunye nolungiselelo lwemveliso nomxholo ophakathi, amashishini anokudala umoya onomtsalane.Imiboniso enemixholo ivuselela iimvakalelo, ivusa umdla, kwaye ishiya umbono ongapheliyo kubathengi.
Ukuqukumbela
Ukuqukumbela, izinto ezintlanu eziphambili zokuthengisa okubonakalayo, kubandakanya umfanekiso wevenkile, ukwakheka kwevenkile, imiboniso yangaphandle, imiboniso yangaphakathi, kunye nebali lebhrendi, idlala indima enkulu ekutsaleni abathengi, ukuphucula imbonakalo yentengiso, kunye nokuqhuba ukuthengisa.Ngokuziqonda ngokucokisekileyo kunye nokusetyenziswa ngokufanelekileyo kwezi zinto, amashishini anokwenza amava anomtsalane abonakalayo awenza ahluke kwabo bakhuphisana nabo.
Ixesha lokuposa: May-30-2023