Iipropu zokuthengisa ziyinto ebalulekileyo ekudaleni amava okuthenga abandakanyekayo kwaye akhumbulekayo kubathengi.Ngoshishino lokuthengisa oluhlala luvela, iintsingiselo kwiiprops zokubonisa intengiso zihlala zitshintsha ukuze zihambisane neemfuno zamva nje zabathengi kunye nezinto ezikhethwayo.Kule bhlog, siza kuxoxa ngezinye iindlela zamva nje kwiiprops zokubonisa ukuthengisa.
Kweli nqaku, siza kujonga nzulu kwaye sikuncede uqonde iintsingiselo zamva nje kwiipropu zokubonisa.Siza kugubungela ezi zihloko zilandelayo:
※Loluphi uhlobo lweevenkile ezikhethwa ngabantu?
※Zeziphi iindlela zophuhliso lwexesha elizayo lwezixhobo zokubonisa ezithengiswayo?
Ngaphezulu kweminyaka eyi-15 yamava kushishino lwepropu yokuthengisa eTshayina, sinolwazi lwangaphakathi lokubonelela ngeengcebiso zokuthenga ezisebenzayo kwiinkampani zoyilo kunye nabathengi beevenkile ezithengisayo.
Ngoko, masiqalise.
(Qaphela: Kukho amagama amaninzi ahlukeneyo asetyenziselwa ukuchaza iishelufu zokubonisa. Ezi ziquka i-Display Shelf, i-Display Rack, i-Display Fixture, i-Display Stand, i-POS Display, i-POP Display, kunye neNdawo yokuThenga. Nangona kunjalo, ukuhambelana, siya kubhekisela kwi-Display Rack. njengengqungquthela yamagama
Isiqulatho:
1.Loluphi uhlobo lweevenkile ezikhethwa ngabantu?
2. Zeziphi iindlela zophuhliso lwexesha elizayo kwiipropu zokubonisa iivenkile?
2.1Uzinzo
2.2Ukudityaniswa kweteknoloji
2.3Ubuncinci
2.4 Ukwenza umntu
2.5 Ukubalisa amabali
3. Isiphelo
1.Loluphi uhlobo lweevenkile ezikhethwa ngabantu?
Kubathengi, bakhetha iivenkile ezithengisayo ezibonelela ngezinto ezitofotofo, ezifanelekileyo, kunye namava okuthenga eyonwabileyo.Ezi venkile zithengisa zihlala zineempawu ezilandelayo:
Okokuqala, bahlala benendawo yokuthenga ekhululekile kunye nebanzi.Oku kuquka ubushushu obufanelekileyo, ukukhanya okuthambileyo, nomculo omnandi, ovumela abathengi ukuba bakonwabele ukuthenga kwindawo etofotofo.
Okwesibini, ezi venkile zithengisayo zinomboniso onengqiqo kunye noyilo lweemveliso, (Ukuba ufuna ukufunda indlela yokuyila ivenkile ebonisa ivenkile, ungajonga kwesi (2023) isalathiso soyilo lweshelufu yevenkile.) ukwenza kube lula kubathengi. ukufumana kunye nokuthelekisa iimveliso ezahlukeneyo.Iindidi ezicacileyo zemveliso, amaxabiso, kunye neeshelufu ezicwangcisiweyo zizo zonke iimpawu zezi venkile zokuthengisa.
Ukongeza, ezi venkile zithengisa zihlala zibonelela ngeenkonzo ezahlukeneyo kunye nezinto eziluncedo, ezinjengeendlela ezifanelekileyo zokuhlawula, inkonzo ecingayo emva kokuthengisa, kunye nenkonzo yabathengi enenkathalo.Ezi nkonzo kunye nezinto eziluncedo aziphuculi kuphela amava okuthenga abathengi, kodwa zibenza bazimisele ngakumbi ukubuyela kwezi venkile zokuthengisa ukuze batye.
Okokugqibela, ezi venkile zithengisa zijolise kumfanekiso webrand kunye namava ohlobo.Bahlala benefilosofi yophawu lwabo kunye nentsingiselo yenkcubeko, kwaye basebenzise iindlela ezahlukeneyo zokuthengisa ukuhambisa umfanekiso webhrendi kunye nexabiso lebhrendi, ukuvumela abathengi ukuba baqonde ngcono kwaye baqaphele ezi venkile zithengisayo, kwaye baseke unxibelelwano olunzulu lweemvakalelo kunye nabo.
Isishwankathelo, ukukhululeka, ukulungeleka, kunye namava okuthenga okuzonwabisa, umboniso onengqondo kunye nokuhlelwa kweemveliso, iinkonzo ezityebileyo kunye nezinto eziluncedo, kunye nomfanekiso obalaseleyo we-brand kunye namava e-brand ziimpawu ezikhethwa ngabathengi kwiivenkile ezithengisayo.
2.Zeziphi iindlela zophuhliso lwexesha elizayo lwezixhobo zokubonisa ezithengiswayo?
2.1 Uzinzo: Njengoko abathengi besiya beyiqaphela ngakumbi indalo esingqongileyo, abathengisi ngoku bakhetha izinto ezizinzileyo zokubonisa ezenziwe ngemathiriyeli eco-friendly efana ne-bamboo, iplastiki esetyenzisiweyo, kunye nekhadibhodi.Ezi zixhobo ezizinzileyo azigcini nje ukunciphisa impembelelo yokusingqongileyo kodwa zongeza umnxeba oyingqayizivele kunye nendalo kwindawo yokuthengisa.
2.2 Ukumanyaniswa kweTekhnoloji: Itekhnoloji iguqula ishishini lokuthengisa, kwaye iipropu zokubonisa intengiso azishiywanga ngaphandle.Abathengisi ngoku badibanisa itekhnoloji kwiiprops zabo zokubonisa ukwenza amava okuthenga antywilayo.Ngokomzekelo, izikrini zedijithali ezisebenzisanayo, inyani eyongeziweyo, kunye nemiboniso yenyani ebonakalayo iya ithandwa kakhulu.
2.3 I-Minimalism: Kwiminyaka yakutshanje, i-minimalism iye yaba yinto ethandwayo kwiipropu zokubonisa ukuthengisa.Abathengisi basebenzisa iipropu ezilula kunye nezibukekayo ukwenza inkangeleko ecocekileyo neyanamhlanje kwiivenkile zabo.I-Minimalism ikwavumela abathengisi ukuba bagxininise kwiimveliso kunezixhaso, ukubonelela abathengi ngamava okuthenga alungelelanisiweyo kwaye angenamsebenzi.
2.4 Ukwenza okuthandwa nguwe: Abathengi namhlanje bajonge amava okuthenga awodwa kunye nawenzelwe wena, kwaye abathengisi basebenzisa izixhobo zokubonisa ezizezakho ukuhlangabezana nale mfuno.Ukusuka kwimiboniso yemveliso eyenzelwe wena ukuya kwiipropu ezisebenzisanayo eziphendula into ekhethwa ngumthengi ngamnye, ukwenziwa komntu kuyindlela ebalulekileyo kwiipropu zokubonisa ukuthengisa.
2.5 Ukubalisa amabali: Abathengisi ngoku basebenzisa izixhobo zokubonisa ukubalisa ibali malunga nebhrendi kunye neemveliso zabo.Ukusetyenziswa kweeprops ezivusa imvakalelo kunye nokudala uxhulumaniso kunye nomthengi kuya kuthandwa kakhulu.Iipropu zokubalisa zibandakanya izinto zakudala kunye nezakudala, ifenitshala yerustic, kunye nezinye iipropu ezidala amava okuthenga angekho ngqiqweni kunye nenyani.
3. Isiphelo
Ukuqukumbela, iintsingiselo zamva nje kwiipropu zokubonisa intengiso zimalunga nokudala amava okuthenga awodwa kunye nokuntywila kubathengi.Ukusuka ekuzinzeni ukuya ekudityanisweni kwetekhnoloji, ukwenziwa komntu ukubalisa amabali, abathengisi basebenzisa ezi ndlela zokutsala kunye nokugcina abathengi kwindawo yokuthengisa ekhuphisanayo.Ngokuhlala usexesheni kunye neendlela zamva nje, abathengisi banokwenza amava okuthenga akhumbulekayo agcina abathengi bebuya ngakumbi.
Ixesha lokuposa: Mar-08-2023