Kushishino lokuthengisa, iipropu zomboniso zizixhobo ezibalulekileyo zentengiso ezibonwayo ezitsala umdla wabathengi kwaye zinxibelelane ngomfanekiso webrendi kunye nexabiso.Ukukhetha ngononophelo iipropu zomboniso kunokukunceda ubonise ngokufanelekileyo kwaye ugxininise umfanekiso webrand yakho, ngaloo ndlela utsala abaphulaphuli ojolise kubo.
Esi sithuba sebhlog siza kuphonononga indlela yokukhetha iipropu zokubonisa (ii-racks zokubonisa ukuthengisa) ngokuqwalasela imiba efana nemathiriyeli, imibala, uyilo, ixabiso lebhrendi, kunye nokulungelelaniswa kwabaphulaphuli ekujoliswe kubo.Iza kubonelela ngezifundo ezihambelanayo kunye nolwazi olufanelekileyo ukukunceda uqonde indlela yokuphucula umfanekiso wobuchwephesha bophawu lwakho.
Siza kuphendula le mibuzo ilandelayo:
※Uwonyuswa njani umfanekiso weBrand
※Ukubonelela ngemizekelo yokwenyani evela kwizinto, imibala, uyilo, ixabiso lebhrendi, kunye nokunye ukukunceda uqonde ngcono ukubaluleka komfanekiso webrand kwintengiso ebonakalayo.
※Ukubonelela ngeewebhusayithi zolwazi olufanelekileyo ukusuka kwiimbono ezahlukeneyo ukukunceda ufumane ngokukhawuleza izixhobo eziyimfuneko.
Ngaphezulu kweminyaka eyi-15 yamava kushishino lwepropu yokuthengisa eTshayina, sinolwazi lwangaphakathi lokubonelela ngeengcebiso zokuthenga ezisebenzayo kwiinkampani zoyilo kunye nabathengi beevenkile ezithengisayo.
Ngoko, masiqalise.
(Qaphela: Kukho amagama amaninzi ahlukeneyo asetyenziselwa ukuchaza iishelufu zokubonisa. Ezi ziquka i-Display Shelf, i-Display Rack, i-Display Fixture, i-Display Stand, i-POS Display, i-POP Display, kunye neNdawo yokuThenga. Nangona kunjalo, ukuhambelana, siya kubhekisela kwi-Display Rack. njengengqungquthela yamagama
Isiqulatho:
1. Uphando kunye nokuqonda abaphulaphuli ekujoliswe kubo kwintengiso ebonakalayo.
3. Ukukhetha izinto eziphathekayo kwintengiso ebonakalayo ehambelana nomfanekiso we-brand.
4. Amandla ombala kwintengiso ebonakalayo.
5.Ukusebenza kunye nokusebenza kokubonisa iipropu kwintengiso ebonakalayo.
6. Umgangatho kunye nokuqina kokubonisa iipropu kwintengiso ebonakalayo.
7. Ukubaluleka kweempawu ze-brand kunye neempawu kwimiboniso yobungcali.
1. Uphando kunye nokuqonda abaphulaphuli ekujoliswe kubo kwintengiso ebonakalayo.
Ukuphanda nokuqonda abaphulaphuli ekujoliswe kubo: Phambi kokukhetha iipropu zokubonisa, kubalulekile ukubaqonda nzulu abaphulaphuli ekujoliswe kubo.Ukuqonda izinto abazikhethayo, iinqobo ezisemgangathweni, kunye nendlela yokuphila kuya kukunceda ukhethe iipropu ezihambelana nazo.Umzekelo, ukuba ibhrendi yakho ijolise kwisizukulwana esitsha njengophawu lwefashoni, unokukhetha ifashoni, yanamhlanje, kunye nepropu yemiboniso entsha ukuze ubambe ingqalelo yabo.
Uncwadi oluReferensi:
Iziko loPhando lasePew (www.pewresearch.org)
Nielsen (www.nielsen.com)
Statista (www.statista.com)
2. Uyilo lweepropu zokubonisa kufuneka luhambelane nendawo yophawu kunye nabaphulaphuli ekujoliswe kubo.
Ukuba ibhrendi yakho igxile kubulula kunye nesimanjemanje, unokukhetha iipropu ezithambileyo nezilungelelanisiweyo, unqanda uyilo olunzima kakhulu.Kwelinye icala, ukuba ibhrendi yakho inobunewunewu kwaye inesiphelo esiphezulu, ungakhetha ukubonisa iipropu ezinemathiriyeli egqwesileyo, iinkcukacha ezintsonkothileyo, kunye neemilo ezizodwa ukubonisa iimveliso zakho.Uyilo lweepropu zomboniso kufuneka luvuse umdla wabathengi ngenkangeleko kunye nolwakhiwo lwabo, lubonisa ibali lophawu kunye nobuntu.
Ifoto: lululemon
Ityala loReferensi:Lululemon
Case Link:
IWebhusayithi esemthethweni:https://shop.lululemon.com/
Imeko yeReferensi:https://retail-insider.com/retail-insider/2021/10/lululemon-officially-launches-interactive-home-gym-mirror-in-canada-including-in-store-spaces/
I-Lululemon yi-brand ye-athletic efake imfashini egxininise kwi-fitness kunye ne-yoga, ezinikele ekunikezeni umgangatho ophezulu, i-stylish, kunye neempahla zezemidlalo ezisebenzayo kubaphulaphuli abajoliswe kubo.Basebenzisa ngobuchule izixhaso zokubonisa kuyilo lwabo lwevenkile ukuze balungelelanise indawo yabo yebhrendi kunye nabaphulaphuli ekujoliswe kubo.
Uyilo lwevenkile kaLululemon ludlulisa indawo yophawu lwempilo, amandla, kunye nefashoni ngokusebenzisa iipropu zabo zokubonisa.Basebenzisa izinto zale mihla kunye nefashoni efana neeracks zentsimbi, izinto ezibonakalayo, kunye nezibane eziqaqambileyo ukudala indawo yokuthenga yangoku kunye nedlamkileyo.
Iipropathi zokubonisa ezisebenzayo:
Ukuqwalasela ukuma kwe-brand kunye neemfuno zabaphulaphuli abajoliswe kubo, i-Lululemon idibanisa izixhobo zokubonisa ezisebenzayo kwi-design yabo yevenkile.Basebenzisa iiracks zezixhobo zemidlalo ezihambayo, iziboniso zeempahla ezininzi, kunye neeshalafu zezihlangu ezilungelelanisiweyo ukubonisa iintlobo ezahlukeneyo zeemveliso kwiindidi ezahlukeneyo kunye nobukhulu, ukubonelela ngokufanelekileyo ukuzama kunye namava okulinga.
Ukubonisa iBali leBrand:
Ukujongana nezinto ezikhethwayo kunye neminqweno yabaphulaphuli abajolise kubo, uLululemon usebenzisa iipropu ezibonisa umntu kwiivenkile zabo.Basenokusebenzisa iirakhi zokubonisa amaplanga, imihombiso yelaphu elithambileyo, okanye imizobo yokongeza ukuthungwa okukhethekileyo kunye nokubukeka okubonakalayo.Ezi zixhobo zomboniso zomntu zidala umoya owahlukileyo ohambelana nokuma kwebhrendi kunye nabaphulaphuli ekujoliswe kubo.
Ngale zifundo, uLululemon ubonisa indlela yokuyila izixhobo zokubonisa ezihambelana nokuma kwe-brand kunye nabaphulaphuli ekujoliswe kubo.Basebenzisa izixhobo zokubonisa zala maxesha nezinesitayile ezibonisa ukuma kwebrendi, zibonelela ngezisombululo ezisebenzayo zokubonisa, ukubonisa ibali lebrendi kunye nexabiso, kwaye basebenzise izinto ezilungiselelwe umntu ukwenza i-ambiance eyodwa.
IiReferensi zoncwadi:
Behance :www.behance.net
Dribble:www.dribble.com
Ibhlog yoyilo loRhwebo :www.retaildesignblog.net
3. Ukukhetha izixhobo ezihambelana nomfanekiso weBrand
Ukukhetha izixhobo zomboniso wepropu ezihambelana nomfanekiso webrand yakho kwaye zibonise iimpawu zebhrendi yakho kubalulekile.Umzekelo, ukuba ibhrendi yakho igxininisa ukuzinza kokusingqongileyo, ungakhetha ukubonisa iipropu ezenziwe ngezinto ezivuselelwayo ezifana ne-bamboo, ikhadibhodi, okanye iplastiki esetyenzisiweyo.Oku akuhambelani kuphela nexabiso lebrendi yakho kodwa kukwanxibelelana nokuzinikela kwakho kuzinzo kubathengi.
Imeko yeReferensi:
I-Case Study Links:
IWebhusayithi esemthethweni ye-Aesop:https://www.aesop.com/
I-Case Study 1: I-Aesop Ukuvula iVenkile yoku-1 eSekwe kwiMall eCanada
Ikhonkco:https://retail-insider.com/retail-insider/2018/09/aesop-to-open-1st-mall-based-store-in-canada/
I-AESOP KITSILANO (VANCOURE) LOCATION.IFOTO: AESOP WEBSITE
I-Aesop luphawu lokhathalelo lwesikhumba oluvela eOstreliya eyaziwa ngokusetyenziswa kwezithako zendalo kunye nokupakishwa okuncinci.Babeka ugxininiso olukhulu ekukhetheni izinto ezihambelana nomfanekiso wabo webrand kuyilo lwabo lwevenkile ukubonisa ukuzinikela kwabo kuzinzo kunye nexabiso eliphezulu.
I-AESOP KITSILANO (VANCOURE) LOCATION.IFOTO: AESOP WEBSITE
Uyilo lwevenkile ye-Aesop ihlala ibandakanya izinto zendalo ezinje ngamaplanga, ilitye, kunye nemicu yendalo.Ezi zixhobo zihambelana nokugxila kwe-brand kwizithako zendalo kunye nophuhliso oluzinzileyo.Umzekelo, basebenzisa iishelufu zokubonisa ngamaplanga, iitafile zamatye, kunye nezinto zokuhombisa ezenziwe ngemicu yendalo ukwenza i-ambiance elula kodwa ekhululekile.
Ukukhethwa kweMathiriyeli eZinzileyo:
I-Aesop inikezelwe kuphuhliso oluzinzileyo, kwaye ke, bakhetha ukusebenzisa izinto ezizinzileyo kuyilo lwabo lwevenkile.Ngokomzekelo, basebenzisa iinkuni eziqinisekisiweyo ezizinzileyo okanye izinto ezisetyenzisiweyo ukwenza ifanitshala kunye nokuhombisa.Olu khetho lwemathiriyeli lubonisa ukuzibophelela kophawu kulondolozo lwendalo esingqongileyo kunye nemilinganiselo ekwabelwana ngayo yokusetyenziswa okuzinzileyo kunye nabathengi.
I-AESOP KITSILANO (VANCOURE) LOCATION.IFOTO: AESOP WEBSITE
Ngokusebenzisa ezi zifundo, i-Aesop ibonisa indlela ukukhethwa kwezinto ezihambelana nomfanekiso we-brand kubangela umphumo wokuthengisa obonakalayo kwiivenkile zabo.Basebenzisa ngokukuko izinto zendalo, izinto ezizinzileyo, kwaye bagqithise ngempumelelo ixabiso le-brand kunye nemvakalelo yomgangatho, ukuseka unxibelelwano olomeleleyo nabaphulaphuli babo ekujoliswe kubo.
IiReferensi zoncwadi:
I-Material ConneXion (www.materialconnexion.com)
Iimpawu eziZinzileyo (www.sustainablebrands.com)
GreenBiz (www.greenbiz.com)
4. Amandla oMbala kwiNtengiso ebonakalayo
Ukhetho lwemibala yeepropu zokubonisa kufuneka luhambelane nomfanekiso webrendi kwaye lugqithise iimvakalelo kunye nemiyalezo efunwayo.Umbala ngamnye unentsingiselo yawo eyahlukileyo kunye nonxulumano lweemvakalelo, ke ukukhetha imibala eyiyo yohlobo lwakho kubalulekile.Ngokomzekelo, ubomvu bunokuhambisa amandla kunye nomdla, ngelixa i-blue iyancipha kwaye ithembekile.Ukuqinisekisa ukuba imibala yezixhaso zokubonisa ihambelana nexabiso eliphambili lebrendi kunye nobuntu kuphucula ukuhambelana komfanekiso webhrendi.
CF TORONTO EATON CENTRE LOCATION.IFOTO: APPLE
Imeko yeReferensi:
I-Case Link:
IWebhusayithi esemthethweni:https://www.apple.com/retail/
Imeko yeReferensi:https://retail-insider.com/retail-insider/2019/12/apple-opens-massive-store-at-cf-toronto-eaton-centrephotos/
Uyilo lwevenkile kaApple luhlala lubonisa iithowuni ezingathathi hlangothi ezinje ngemhlophe, ngwevu, kunye nomnyama.Le mibala idlulisa uhlobo lwanamhlanje kunye nesitayile esincinci, sihambelana nefilosofi yoyilo lweemveliso zalo.Iipropathi zokubonisa ezifana neekhabhinethi zokubonisa, iishelufu, kunye neetafile zikwiitoni ezingathathi hlangothi, zigxininisa ukubonakala kunye nokusebenza kweemveliso.
CF TORONTO EATON CENTRE LOCATION.IFOTO: APPLE
Ugxininiso lweMibala yeMveliso:
Nangona i-Apple isebenzisa iithoni ezingathathi hlangothi kwiivenkile zabo, zikwagxininise ekuqaqambiseni imibala yeemveliso zabo.Umzekelo, basebenzisa i-minimalist emhlophe okanye i-transparent display stands ukwenza imibala yemveliso ibonakale.Lo mahluko uphucula ukubonakala kweemveliso ngelixa ugcina imvakalelo yobunye bevenkile.
Uyilo oluphantsi:
I-Apple ixabisa uyilo oluncinci, kwaye oku kukwabonakaliswa kwiiprops zabo zokubonisa.Bakhetha iimilo ezicocekileyo nezicocekileyo kunye nemigca ngaphandle kokuhlobisa ngokugqithiseleyo.Esi sitayela soyilo, esidibaniswe neetoni ezingathathi hlangothi, sigxininisa ukuphucuka kunye nobuchwephesha bomfanekiso we-brand.
IiReferensi zoncwadi:
ipantoni (www.pantone.com)
ISakholoji yoMbala (www.colorpsychology.org)
Umvelisi wePalette yoMbala weCanva (www.canva.com/colors/color-palette-generator)
5. Ukusebenza kunye nokusebenza kweePropu zokuBonisa
Ukongeza ekuboniseni umfanekiso webhrendi, iipropu zemiboniso kufuneka zibe nezinto ezisebenzayo kunye nokusebenza.Ukuqwalasela iimfuno zokubonisa imveliso kunye nokusebenzisana kwabathengi, ukukhetha izixhobo zokubonisa ezinomsebenzi ofanelekileyo kubalulekile, ezifana neeshelufu zokubonisa, iikhabhathi, okanye izixhobo zokubala.Oku kunokubonelela ngamava angcono okuthenga, ukwandisa ukuzibandakanya kwabathengi, kunye nokwandisa umfanekiso wobugcisa bohlobo.
IFOTO: MUJI
Imeko yeReferensi:
I-Case Link:
IWebhusayithi esemthethweni:https://www.muji.com/
Imeko yeReferensi:https://retail-insider.com/retail-insider/2019/06/muji-to-open-largest-flagship-in-vancouver-area-in-surrey-mall/
IMuji luphawu lokuthengisa lwaseJapan olwaziwayo ngobuncinci, olusebenzayo, kunye neemveliso ezisebenzayo.Ngobuchule basebenzisa iishelufu zokubonisa kuyilo lwabo lwevenkile ukubonelela ngomboniso osebenzayo kunye nokubonisa izisombululo ezihambelana nomfanekiso webrand yabo.
Iishelufu zokuBonisa eziGuquguqukayo neziLungisayo:
Iivenkile zikaMuji zihlala zibonakalisa iishelufu zokubonisa eziguquguqukayo nezilungelelanisiweyo ukulungiselela iintlobo ezahlukeneyo kunye nobukhulu beemveliso.Ezi shelufu zinokuhlengahlengiswa kubude, ububanzi, kunye ne-engile ukuze kwandiswe ukubonakala kwemveliso kunye nokuhlangabezana neemfuno ezahlukeneyo zokubonisa.Olu yilo olusebenzayo luvumela ivenkile ukuba ibonise ngokufanelekileyo iintlobo ezahlukeneyo zentengiso, ibonelela ngamava okuthenga alungileyo.
Iishelufu zokubonisa ezinamanqanaba amaninzi kunye nezinemisebenzi emininzi:
U-Muji uhlala eyila iishelufu zokubonisa ezinemigangatho emininzi kunye nemisebenzi ukwandisa ukusetyenziswa kwendawo yokugcina kunye nokuboniswa kwemveliso.Basebenzisa iishelufu ezinamaqonga amaninzi okanye iileya zokubonisa iindidi zeemveliso ezahlukeneyo okanye ubungakanani.Le ndlela yoyilo inikezela ngeendlela ezininzi zokubonisa kunye nokwandisa ukubonakala kwemveliso.
I-MUJI'S CF MARKVILLE INDAWO IFOTO: MUJI CANADA VIA FACEBOOK
Iishelufu zokuBonisa eziSelula:
Ukuziqhelanisa noyilo lweevenkile ezahlukeneyo kunye neemfuno zokubonisa, i-Muji ihlala ibandakanya iishelufu zokubonisa eziphathwayo.Ezi shelufu ziqhele ukuxhotyiswa ngamavili okanye iicaster, ezivumela abasebenzi bevenkile ukuba bazilungiselele kwaye bahlengahlengise njengoko kufuneka.Olu luyilo lwenza ukuba ivenkile ikwazi ukuphatha ngokuguquguqukayo umboniso kunye nesakhiwo, siphucula umphumo wokubonisa kunye nokuhamba kwabathengi.
Umboniso odityanisiweyo kunye nokusebenza koGcino:
Iishelufu zokubonisa zikaMuji zihlala zibandakanya umboniso odityanisiweyo kunye nokusebenza kokugcina.Bayila iishelufu ezineendawo ezongezelelweyo zokugcina, iidrowa, okanye iishelufu ezihlengahlengiswayo ukubonelela ngogcino olongezelelweyo ngelixa bebonisa iimveliso.Olu luyilo longeza ukusebenza kwivenkile kwaye lubonelela ngokuboniswa kwabathengi kunye neemfuno zokugcina.
Ngalo mzekelo ungentla, uMuji ubonisa indlela yokusebenzisa iishelufu zokubonisa ngokusebenzisekayo kunye nokusebenza kuyilo lwevenkile.Basebenzisa i-flexible kunye ne-adjustable, i-multi-tired and multi-functional, i-mobile, kunye ne-display edibeneyo kunye neeshelufu zokugcina, ukubonelela abathengi ngokufanelekileyo, okusebenzayo, kunye namava okuthenga okuguquguqukayo ngelixa behambelana nomfanekiso omncinci kunye nomfanekiso osebenzayo.
IiReferensi zoncwadi:
Amava oMthengi woRhwebo (www.retailcustomerexperience.com)
Ukuthengisa Dive (www.retaildive.com)
Iindawo zokuchukumisa ukuthengisa (www.retailtouchpoints.com)
6. Ukukhetha iiProps zokuBonisa ezinoMgangatho oLungileyo kunye noKuhlala ixesha elide
Ukukhetha izixhobo zokubonisa ezinomgangatho olungileyo kunye nokuqina yinto ephambili ekuqinisekiseni ukusetyenziswa kwazo ixesha elide kunye nokugcina inkangeleko entle.Ukukhetha izinto ezikumgangatho ophezulu kunye nobugcisa bobugcisa buqinisekisa ukuba iipropu ezibonisayo zinokumelana nokusetyenziswa kwansuku zonke kunye nemingeni yokusingqongileyo.Iipropu ezibonisa ezomeleleyo nezizinzileyo azibonisi nje kuphela ubungcali bohlobo kodwa zikwagcina iindleko zogcino nokutshintshwa.
Imeko yeReferensi:
I-Case Link:
IWebhusayithi esemthethweni:https://www.ikea.com/
Imeko yeReferensi:https://retail-insider.com/?s=IKEA
Ishishini le-IKEA e-IKEA Aura-kwidolophu yaseToronto (Umfanekiso: Dustin Fuhs)
I-IKEA, isigebenga sempahla yasekhaya yaseSweden, idume ngomgangatho wayo ophezulu, ozinzileyo kunye neemveliso ezisebenzayo.Babeka ugxininiso olukhulu kumgangatho kunye nokuqina kweeshelufu zokubonisa kwi-design yevenkile ukuqinisekisa umboniso ofanelekileyo wemveliso kunye nokunikezelwa kwexesha elide.
Ukhetho lweMathiriyeli ekumgangatho ophezulu:
I-IKEA isebenzisa izinto ezikumgangatho ophezulu ezifana nentsimbi eyomeleleyo, iinkuni ezomeleleyo, okanye iplastiki eyomeleleyo ukwenza iishelufu zokubonisa.Babeka phambili izinto eziphathekayo kunye neempawu ezifana nokuchasana nokunyanzeliswa, ukunyanzeliswa kokugqoka, kunye nokuxhatshazwa kwe-corrosion ukuqinisekisa ukusetyenziswa kwexesha elide lokubonisa iishelufu.
Ishishini le-IKEA e-IKEA Aura-kwidolophu yaseToronto (Umfanekiso: Dustin Fuhs)
Uyilo loLwakhiwo olomeleleyo noluZinzileyo:
Iishelufu zokubonisa ze-IKEA zikholisa ukuba noyilo oluqinileyo noluzinzileyo lokumelana neentlobo ezahlukeneyo kunye nobunzima beemveliso.Basebenzisa iindlela zokudibanisa eziqinisiweyo, izakhiwo zenkxaso, kunye neziseko ezizinzileyo zokuqinisekisa ukuba iishelufu zokubonisa aziguquki okanye aziguquki ngexesha lokusetyenziswa, zigcina uzinzo kunye nokhuseleko.
UNyango oluluqilima loMphezulu:
Ukonyusa ukuqina kweeshelufu zokubonisa, i-IKEA ihlala isebenzisa unyango olukhethekileyo lomphezulu olufana nokuchasa umkrwelo, ukunganyangeki kwamanzi, okanye ukuxhathisa amabala.Basebenzisa iingubo ezihlala ixesha elide okanye izinto zokuxhathisa imikrwelo, amabala amanzi, okanye ubumdaka obunokwenzeka ngexesha lokusetyenziswa kwemihla ngemihla, ukugcina inkangeleko yeeshelufu zokubonisa icocekile kwaye inomtsalane.
Izinto eziSetyenziswayo neziTshintshwa endaweni yazo:
Ngemeko engentla, i-IKEA ibonisa ugxininiso kumgangatho kunye nokuqina kweeshelufu zokubonisa.Bakhetha imathiriyeli ekumgangatho ophezulu, basebenzise uyilo oluqinileyo noluzinzileyo lwesakhiwo, benze unyango oluhlala ixesha elide, kwaye babonelele ngezinto ezinokwenziwa ngokwezifiso nezinokutshintshwa.Le philosofi yoyilo iqinisekisa ukuthembeka kunye nokuqina kweeshelufu zokubonisa, inikezela ngesisombululo esihlala sihleli kunye nesinokuthenjwa sokuboniswa kwemveliso ngelixa ihambelana nomgangatho ophezulu kunye nomfanekiso osebenzayo we-brand.
IiReferensi zoncwadi:
IBhanki yezinto (www.materialbank.com)
Architonic (www.architonic.com)
Ilizwe loYilo loRhwebo (www.retaildesignworld.com)
7. Ukubaluleka kweempawu ze-brand kunye neempawu kwimiboniso yobungcali
Iipropu zokubonisa zinokusebenza njengeqonga elifanelekileyo lokubonisa iilogo zebhrendi kunye neempawu, ukunceda abathengi ukuba bachonge ngokulula kwaye baqhagamshele nebhrendi yakho.Ukuqinisekisa ukuba iilogo zebhrendi zibonakala ngokucacileyo kwiipropu zemiboniso kunye nokuhambelana noyilo lulonke kunegalelo ekwandiseni ukuqondwa kwebrendi kunye nokuseka umfanekiso wophawu okhumbulekayo ezingqondweni zabathengi.
Imeko yeReferensi:
I-Case Link:
IWebhusayithi esemthethweni yakwaNike:https://www.nike.com/
I-Reference Case 1: Uyilo lwevenkile ye-Nike ethi "Nike House of Innovation" eNew York
Ikhonkco:https://news.nike.com/news/nike-soho-house-of-innovation
Ifoto: UMaxime Frechette
I-Nike, inkokeli yehlabathi kwizihlangu zembaleki kunye nempahla, idume ngelogo yayo yeSwoosh kunye neemveliso ezintsha.Babonisa ngobuchule kwaye basebenzise iilogo zebhrendi kunye nemiqondiso kuyilo lwabo lwevenkile ukwenza ukuqondwa kophawu kunye nokuchongwa.
Iimpawu zebhrendi ezibalaseleyo nezibalaseleyo:
Iivenkile ze-Nike zihlala zibeka iilogo zebhrendi ekungeneni okanye kwiindawo ezibalaseleyo, ezivumela abathengi ukuba bachonge ngokukhawuleza kwaye banxibelelane nebrendi.Bahlala bekhetha ukubonisa uphawu lwe-Swoosh ngendlela enkulu necacileyo, besebenzisa imibala eyahlukileyo (efana nomnyama okanye omhlophe) ukwenza umahluko omangalisayo kunye nemvelaphi.
Ukusetyenziswa ngokuyilayo kwemiqondiso:
I-Nike isebenzisa ngokuyilayo imiqondiso yebrendi ezivenkileni ukwenza imeko-bume ekhethekileyo nenomtsalane.Umzekelo, banokusebenzisa iilogo ze-Swoosh ezinkulu ukuhombisa iindonga okanye ukudibanisa imiqondiso kunye nezinye izinto ezinje ngeeshelufa zokubonisa, iibhokisi zokukhanya, okanye imizobo eseludongeni.Oku kusetyenziswa kobuchule bemiqondiso kwandisa impembelelo ebonakalayo yophawu kwaye kuthathe ingqalelo yabathengi.
Ifoto: UMaxime Frechette
Ukuboniswa kwezilogeni zebhrendi kunye neethegi:
AbakwaNike bahlala bebonisa izilogeni zebhrendi kunye neethegi kwiivenkile zabo ukugxininisa ngakumbi umfanekiso webrendi kunye nemilinganiselo ephambili.Bangabonisa amabinzana atsala amehlo kwiindonga okanye iimeko zokubonisa, ezinjengokuthi "Yenza nje," ukuhambisa imiyalezo yenkuthazo, impembelelo kunye namandla.Le ndlela yokubonisa idibanisa ngokubonakalayo kunye nelogo yebhrendi ukuqinisa umyalezo webhrendi.
Umboniso wemiqondiso odityanisiweyo kuwo onke amajelo amaninzi:
I-Nike ikwadibanisa umboniso wemiqondiso kuwo onke amajelo amaninzi kuyilo lwevenkile ukomeleza ukuhambelana kwebrendi.Balungelelanisa imiqondiso ekwivenkile kunye neempawu kunye nezinto ezibonakalayo zamajelo e-intanethi, izicelo zeselula, kunye neqonga leendaba zoluntu.Le ndlela yokubonisa edibeneyo inceda ukuseka ukuhambelana kwe-brand ye-cross-channel kunye nokwandisa umfanekiso we-brand ezingqondweni zabathengi.
Ngeemeko ezingentla, i-Nike ibonisa indlela yokubonisa kunye nokusetyenziswa kweempawu ze-brand kunye neempawu kuyilo lwevenkile.Babumba ngempumelelo ukuqondwa kwebrendi kunye nokuqondwa ngokuboniswa kwelogo ebonakalayo, ukusetyenziswa kweempawu zoyilo, ukuboniswa kweslogani yebhrendi kunye nemigca yethegi, kunye nomboniso wemiqondiso odityanisiweyo kuwo onke amajelo amaninzi.
IiReferensi zoncwadi:
I-Brandingmag (www.brandingmag.com)
Uyilo lweLogo Uthando (www.logodesignlove.com)
Indawo yokuphumla yeLogo (www.logolounge.com)
8. Isiphelo
Ukukhetha iipropu zomboniso ezihambelana nomfanekiso webrand yakho linyathelo elibalulekileyo ekudaleni umfanekiso wobuchwephesha kunye nokutsala abaphulaphuli ojolise kubo.Ngokuphanda abaphulaphuli ojolise kubo, ukhethe izixhobo, imibala, kunye noyilo oluhambelana nomfanekiso webrand yakho, kwaye uqwalasele ukusebenza kunye nokuqina, unokwenza umboniso wobuchwephesha ohambelana nomfanekiso webrand yakho.Oku kuya kukunceda ukuba utsale ingqalelo yabathengi, udlulise amaxabiso ebhrendi, kwaye uphucule impumelelo yokuthengisa.
Khumbula, ukungaguquguquki kwebhrendi kunye nokhetho lwabaphulaphuli bakho ekujoliswe kubo ngundoqo xa ukhetha izixhaso zokubonisa.Hlala ubeka iliso kwiintsingiselo zemarike kunye nengxelo yabathengi, kwaye wenze uhlengahlengiso kunye nokulungiswa njengoko kufuneka ukuze uqinisekise ukuba iipropu zakho zokubonisa zihlala zihambelana nomfanekiso webrand yakho kwaye zihambelana ngamandla nabaphulaphuli ojolise kubo.
Siyifektri ye-terminal ebonelela ngezisombululo zokumisa enye yeepropu zokubonisa ezinenzuzo yexabiso.Sizibophelele ekuboneleleni ngeendidi ezahlukeneyo zeemveliso zokubonisa ezingabizi kakhulu kushishino lokuthengisa.Nokuba ukwishishini lezihlangu, iimpahla, okanye iimpahla zasekhaya, sineendawo ezifanelekileyo zokubonisa iiracks, izinto zokubala, kunye nezakhelo zakho.Ezi zixhobo zokubonisa zenziwe kusetyenziswa izinto ezihlala ixesha elide ukuqinisekisa ukusetyenziswa kwexesha elide kunye nenkangeleko eyolisayo.Ukongeza, sinikezela ngeenkonzo ezilungelelanisiweyo ukwenza uhlengahlengiso olukhethekileyo lomboniso ngokomfanekiso wakho webhrendi kunye neemfuno zomboniso.Ngokukhetha iimveliso zethu, uya kukwazi ukutsala umdla wabathengi, ugqithise amaxabiso ebhrendi, kwaye uphucule ukusebenza kwentengiso.Ukuba unayo nayiphi na imibuzo malunga nezixhaso zokubonisa, zive ukhululekile ukuqhakamshelana nathi, kwaye siya kukubonelela ngezona zisombululo zifanelekileyo zokubonisa. kwiimfuno zakho!
Ixesha lokuposa: May-11-2023