Ufakelo lwentengiso luguqula indlela abathengi abathenga ngayo ezivenkileni.Ukwenza ngokwezifiso amava evenkile ukusuka kwizitayile ezahlukeneyo kunye neempawu kwivenkile yonke, Ezi zixhobo zibonelela abathengi ngamava okuthenga anqabileyo.Kule post yebhlog, siza kujonga ukuba olu fakelo lwentengiso luyitshintsha njani indlela abathengi abathenga ngayo - ukusuka kubathengi kunye nembono yomthengisi.
Masiqalise!
Izinto eziluncedo zokuFakela iiVenkile kwiiVenkile ezinophawu
Iivenkile ezinamagama zibonelela ngendawo efanelekileyo yokubonisa iimveliso kunye neenkonzo zenkampani.Ngokunikezela yonke indawo yokuthengisa kwi-brand ethile, yenza ukuba abathengi baqaphele ngokulula
iimveliso kunye neenkonzo ezinikezelwa yinkampani.Impembelelo yembonakalo yokuba nevenkile enegama elizinikeleyo idala i-aura enomtsalane yokuthembeka kunye nokuthembeka abanokuthi abathengi bakuqonde.Ikwavumela iinkampani ukuba zenze imbonakalo eyongezelelweyo ngeemveliso zazo kwaye zizenze zahluke kubakhuphisana kwimarike yokuthengisa.Iivenkile ezinamagama zenza kube lula kubathengi ukuba benze unxulumano oluhle kunye nenkampani kunye neemveliso zayo, ezinokubangela ukwanda kweentengiso.
Ufakelo lwentengiso lunokunceda ukuzisa ibali lebrendi yenkampani ebomini, ukudala amava akhumbulekayo kwaye abandakanya abathengi.Kwiivenkile ezinophawu, umsebenzi wokubonisa kukutsala ubuntu bohlobo kubathengi ukuze amava abo okuthenga azaliswe ngumfanekiso webrendi.Ngokusebenzisa imiboniso eyilwe ngobuchule, abathengi batsalelwa ngaphakathi kwaye bavezwe kwindawo eneemvakalelo ezininzi ezomelezwe ngokubonwayo, isandi, kunye nezinye izinto ezinceda ukuqaqambisa uphawu lophawu.
Ngokuba nobukho bomzimba kwiivenkile ezinophawu, iinkampani zinokunyusa ukubonakala kwazo kwaye zifikelele kubaphulaphuli abaninzi Ngaphezu koko, ngokuba nobukho bomzimba kwiivenkile ezinegama, iinkampani zinokunyusa ukubonakala kwazo, zinokurhoxisa ulwazi oluninzi lwentengiso kwishelufu yokubonisa kwaye zinokufikelela kwisikhululo esikhulu. abaphulaphuli.Oku kunokuba luncedo kwiinkampani ezijonge ukonyusa ulwazi lwentengiso yazo kwaye ekugqibeleni zonyuse inzuzo.
Utshintsho kunye noyilo lofakelo lokuthengisa
Ukuvela kweenkqubo ezahlukeneyo kunceda abathengisi ukuba benze amava okuthenga anxibelelanayo ngakumbi kwiivenkile zabo, nto leyo eyenza ukuba iivenkile zabo zibe zintle ngakumbi, kwaye zandise amava okuthenga abathengi kunye nokuphucula ukubambelela kwabathengi.Izixhobo zokuthengisa ezineenkqubo ezahlukeneyo zinokuba nemiphumo eyahlukeneyo yokubonisa kwiivenkile, kwaye zamkele iinkqubo ezineenkcukacha ezininzi zeemveliso.Oku ngokungathandabuzekiyo kuya kwenza iimveliso zihambele phambili, kwaye le ndlela yokuphucula ayinyusi iindleko zevenkile.Kudinga kuphela ukufumana umthengisi osemgangathweni ophezulu, obonakala ngokungathandabuzekiyo lolona khetho lungcono kubathengisi abafuna ukuphucula umgangatho wevenkile kwaye benze iimveliso ziqhubele phambili.
Ukuthenga ngokutyibilikayo kwakhona yeyona nto iphambili kwivenkile.Uninzi lweevenkile zithengiswa ngendlela yokuthengisa yokuzikhethela.Izinto ezithengiswayo zibekwe kwizixhobo zokubonisa.Kukho izixhobo ezithathu zokubonisa ngokubanzi ezivenkileni.
1. Uyilo lwegridi
Izixhobo zokuthengisa zevenkile zicwangciswe kumacandelo angamaxande kunye neepaseji zabathengi, kwaye ububanzi beendlela eziphambili kunye nesekondari ziyafana.Zonke izixhobo zokuthengisa zicwangciswe ngokuhambelana okanye kwii-angles ezichanekileyo kunye nomnye.Iinzuzo zayo kukuba inokusebenzisa ngokupheleleyo indawo, ibonise imigangatho yesixhobo, iphucule amava okuthenga abathengi ngokutyibilikayo, igcine iindleko, yenza lula ulawulo lwemveliso yevenkile kunye nomsebenzi wokhuseleko.
2. Ubume besiqithi
Umbindi wendawo yoshishino ucwangciswe ngendlela yesiqithi eqhawulwe, kwaye iishelufu kunye neemveliso zevenkile ebonisa ivenkile zimiselwe kumbindi wesiqithi.Iingenelo zokuma kwesiqithi: ukusetyenziswa kweempawu zezakhiwo ukulungiselela iishelufu ezininzi zemveliso, ukuhombisa kunye nokuhombisa indawo yoshishino, indawo engqongileyo igcwele utshintsho, ukwenzela ukuba abathengi bongeze umdla wokuthenga, ukuhlangabezana neemfuno zabathengi bohlobo lweemveliso.
3. Umboniso wokuhamba simahla
Ukuququzelela abathengi njengendawo yokuqala, umda ophezulu wokuboniswa kwemveliso phambi kwabathengi.Izibonelelo zokubonisa ukuhamba kwamahhala: ukucwangciswa okuguquguqukayo, abathengi banokuhamba ngokukhululekile kwiishelufu zevenkile nganye okanye itafile yokubonisa, inokukhuthaza abathengi abanomdla wokuthenga, kulula ukuba abathengi bakhangele ngokukhululekileyo, abayi kuvelisa imvakalelo yongxamiseko.
Imingeni yokuPhunyezwa koFakelo lokuThengisa
Ufakelo lokuthengisa lunokubiza ukuseta kunye nokugcina, njengoko kufuna izixhobo ezikhethekileyo kunye nabasebenzi ukuze baqhube.Nangona kunjalo, ngenxa yeenzuzo zeevenkile ezinophawu kunye neevenkile ezithengisayo, amashishini anokurhoxisa ulwazi oluninzi lwentengiso kwishelufu yokubonisa ngomzamo omncinci.Umthengi unokuxhamla ekufikelelekeni okungcono kwiimveliso ezahlukeneyo kwaye unokuzithenga ngokulula kwindawo enye.Ngaphaya koko, ezi venkile zinokunceda ekwandiseni ulwazi lwebrendi, njengoko abathengi banokuyibona ngokulula ivenkile kwaye bayidibanise neempawu abazithandayo.Zonke ezi zinto ziluncedo zenza iivenkile ezithengisayo kunye neevenkile ezinegama zibe lukhetho olufanelekileyo kumashishini ajonge ukwandisa iinzame zawo zentengiso.
Kufuneka kwakhona zilungelelaniswe kwindawo ethile kunye neemfuno zevenkile nganye yokuthengisa, okwenza kube nzima kwiivenkile ezininzi ukuba zisebenzise ukuseta okufanayo.Oku kuyinyani ngakumbi kwimeko yeevenkile ezinophawu, apho imisebenzi yokubonisa idityanisiwe ukuzoba ubuntu bebhrendi kunye nokubonisa iimveliso zabo.Iimveliso zihlala zikhetha imiboniso ehambelana nenkangeleko yeevenkile zabo, inceda ukudala ukubukeka okuhlangeneyo kunye nokuvakalelwa.Ukongeza, abathengisi kufuneka bathathele ingqalelo kungekuphela nje iimveliso kodwa kunye nokusebenzisana kwabathengi xa beyila imiboniso, njengoko inokuba yinto ephambili kwindlela abathengi abayibona ngayo ivenkile.
Ukongezelela, ukuqinisekisa ukwaneliseka kwabathengi kunye nofakelo kubalulekile kwimpumelelo, njengoko abathengi balindele umgangatho othile womgangatho xa kuthengwa kwiivenkile ezithengisayo Nangona kunjalo, iivenkile ezithengisayo kufuneka ziqinisekise ukuba ukwaneliseka kwabathengi kudibene nokuzibophelela okunzulu.Umgangatho yinto elindelekileyo kubathengi xa bethenga kwiivenkile ezinegama, kwaye kubalulekile ukuqinisekisa ukuba ufakelo ngalunye lwevenkile luyahlangabezana nolo lindelo.Yeyona ndlela yokuqinisekisa impumelelo yokwenyani kwihlabathi lokuthengisa.
Imizekelo yoFakelo lweeNtengiso eziPhumeleleyo
Iivenkile ze-Apple ngumzekelo omhle wofakelo oluyimpumelelo lwentengiso, njengoko ziyaziwa ngokuyila kwazo mihla kunye neziboniso ezisebenzisanayo.Umboniso wenzelwe ngendlela yokuba kube lula ukutsala abathengi kwaye ubavumele ukuba bakhuphe ulwazi oluninzi lwentengiso kwiiprops zokubonisa.uphawu kunye noyilo lunokusetyenziswa ukwenza imekobume yobunewunewu enokwenza abantu batyekele ngakumbi ekuthengeni iimveliso.Iivenkile ze-Apple ngokuqinisekileyo ziyiguqule imeko yeevenkile ezithengisayo kunye neevenkile ezinophawu, zibonelela abathengi ngamava okuthenga awodwa
Iivenkile ze-Nike nazo zifumene impumelelo ngoyilo lwazo olulodwa lwevenkile kunye nokhetho olubanzi lwezinto.Ngokuyila ngobuchule ukwakheka kweevenkile zabo, benza ukuba abathengi baqaphele ngokulula iimveliso abazinikezelayo.I-Nike iye yaba luphawu olwaziwayo ngenxa yempumelelo yayo ekuvuleni iivenkile ezithengisayo kwihlabathi liphela.Kulula ukubona ivenkile ye-Nike ngokusayina ilogo ye-swoosh kunye neskimu sombala oluhlaza okwesibhakabhaka nomhlophe oqaqambileyo.Ngezi venkile zinegama, abathengi bayakwazi ukuphonononga lonke uluhlu lwe-Nike kwindawo enye, kunye nabasebenzi abaninzi abanamava ukunceda ukuthenga okufundileyo.
Iivenkile zeAmazon Go ziye zawaguqula amava okuthengisa emveli, zivumela abathengi ukuba bangene ngokulula, babambe oko bakufunayo kwaye baphume ngaphandle kokulinda emgceni okanye bajonge i-cashier Ngaphandle kweevenkile zeAmazon Go, ezinye iimveliso ziqalisile ukusebenzisa itekhnoloji. ukwenza amava okuthengisa lula.Umzekelo, iivenkile ezininzi zisebenzisa i-self-checkouts kunye neeapps ezenza inkqubo yokuthenga ikhawuleze kwaye ilungele ngakumbi.Ngaphaya koko, ezinye iibrendi sele ziqalisile ukunika imbuyekezo yokuthembeka kwabathengi kunye neenkqubo zobulungu ezenza kube lula kubathengi ukufumana izaphulelo kunye nokugcina imali njengoko bethenga.Kucacile ukuba iivenkile ezithengisayo zisebenzisa itekhnoloji ukwenza iinkonzo zabo zijolise ngakumbi kubathengi kwaye zisebenze kakuhle.
Basabela Njani Abathengi KuTshintsho lwamava eVenkile
Abathengi baya begxila ngakumbi ekululameni, okukhokelela ekutshintsheni kude kwiivenkile zezitena kunye nodaka ukuya ekuthengeni kwi-Intanethi.Ekuphenduleni, izitolo ezithengisayo kunye neendawo ezithengisayo ziphendula ngokujonga iindlela zokuphucula iqondo lokucoceka kwevenkile.Amakhonkco amaninzi okuthengisa ngoku ayaqonda ukuba kubalulekile ukugcina izinga eliphezulu lokucoceka ukwenzela ukuphucula amava omthengi kunye nokuthembela.Oku kubandakanya ukucocwa rhoqo, ukucoceka kwemiphezulu, kunye nokubonelela abathengi ngePPE efanelekileyo ukuba iyafuneka.Ngokuthatha amanyathelo anjalo, abathengisi banokuphucula isidima sabo kunye nokwakha ukunyaniseka phakathi kwabathengi babo.
Ukulwa nalo mkhwa, abathengisi abaninzi baye bamkela uyilo lweevenkile ezintsha ezidibanisa iteknoloji kunye nendawo ebonakalayo ukudala amava okuthenga okukhethekileyo.Ucoceko luhlala luyinkxalabo ephambili kubathengi abathengisayo, ngoko ke abathengisi bathathe amanyathelo akhethekileyo okuphucula iqondo lokucoceka kweevenkile zabo.Umzekelo, iivenkile ezinophawu olunoyilo olwahlukileyo kunye neempawu ngoku ziqhelekile ukuphucula ukwaneliseka kwabathengi ngokubanzi.Ukongezelela, iivenkile ezininzi ziye zandisa ukusetyenziswa kwezinto zokucoca kunye neemveliso ezikhethekileyo zokuphucula ukucoceka kweevenkile zabo kunye nokunciphisa umngcipheko weentsholongwane kunye nezinye izinto eziyingozi.Ngokuphumeza olu tshintsho, abathengisi bayakwazi ukuphucula amava omthengi kunye nokudala indawo yokuthenga efanelekileyo kakhulu.
Iivenkile ezinophawu ziye zanda kakhulu njengoko zibonelela abathengi ngokuntywila, amava obuqu angenako ukuphinda-phinda kwi-intanethi Ukongeza, iivenkile ezithengisayo zinokuba luncedo kwiinkampani njengoko zinokurhoxisa ulwazi oluninzi lwentengiso kwishelufa yokubonisa kunokuba kunokwenziwa kwi-Intanethi.Oku kunokunceda ukwenza amava antywiliselweyo ngakumbi kunye buqu kubathengi, ukubavumela ukuba babe nokuqonda okunzulu kwemveliso kunye nophawu.Ke, kunokubonwa ukuba kutheni iivenkile ezinegama zisiya zithandwa kakhulu kwihlabathi lanamhlanje.
Ikamva liphethe ntoni kuFakelo lokuThengisa
Njengoko iteknoloji ihambela phambili, iivenkile ziya zityala imali kwimiboniso esebenzisanayo ethatha ithuba lokubonisa idijithali kunye nenyani yenyani ukuze kuphuculwe ubuhle bevenkile.Umzekelo, iivenkile ezinophawu zisebenzisa iziboniso ezinkulu neziqaqambileyo ukongeza ubuchwephesha kwimiboniso yazo kunye nokuphucula ukubandakanyeka kwabathengi.
Itekhnoloji yemiqondiso yedijithali ikwanceda ekuphuculeni amava omthengi ngokubonelela ngolwazi oluneenkcukacha lwemveliso kunye neempawu ezisebenzisanayo njengemiboniso yevidiyo kunye nophononongo lwemveliso.Ngaphaya koko, inyani yenyani isetyenziswa kwezinye iivenkile njengendlela yokuphucula i-ambiance yevenkile kunye nokudala amava okuthenga awodwa.Zonke ezi nkqubela phambili ziye zanceda ekuphuculeni inkangeleko kunye nokuziva kweevenkile ezithengisayo, nto leyo eyenza ukuba zibe ziindawo ezimema ngakumbi abathengi ukuba bathenge.
Oku kuya kuvumela abathengi ukuba babe namava antywilayo kunye neemveliso abazifunayo, ekugqibeleni bandise ukuthengisa.Ngokuphucula umgangatho wevenkile, iivenkile ezithengisayo kunye neendawo ezithengisayo zingenza indawo eyenza abathengi bafune ukuhlala kunye nokuhlola, kunokuba bangene ngokukhawuleza kwaye baphume.Ngokuvela kwenyani yenyani, inyani eyandisiweyo, kunye neziboniso zedijithali eziphuculweyo, iivenkile zinokuphucula amava omthengi ngakumbi.Ngokongeza itekhnoloji esebenzayo, abathengi banokufumana lula iimveliso ezintsha kunye neenkonzo ekusenokwenzeka ukuba bebengazazi ngaphambili.Ngale ndlela, iivenkile ezithengisayo zinokuphucula ukuthengisa ngokuvumela abathengi ukuba babe namava antywilayo evenkileni.
Ukongeza, iivenkile ziya kuba nakho ukulandelela idatha kubathengi babo ukuze baqonde ngcono izinto abazikhethayo kwaye balungele iminikelo yabo ngokufanelekileyo Ngaphandle kokukwazi ukulandelela idatha evela kubathengi, iivenkile ezithengisayo kunye neevenkile ezinophawu zingenza abathengi baqaphele ngokulula iimveliso zabo ngokutyala imali kwiindlela zokuthengisa ezinje. njengamaphulo okuthengisa, intengiso yeendaba, kunye nokubekwa kwemveliso.Ngokwenza njalo, amashishini anokuqinisekisa ukuba abathengi bawo bayayiqonda iminikelo yabo ngokucacileyo kwaye benze izigqibo ezinolwazi.
Ukushwankathela
Ukuqukumbela, ukufakelwa kweevenkile kutshintsha indlela abathengi abathenga ngayo ezivenkileni, ukubonelela ngamava abandakanyekayo kunye nokuntywila.Ukusuka kwizikrini ezisebenzisanayo kunye nemiboniso ukuya kumava enyani, olu fakelo lwenzelwe ukunceda abathengisi bazibandakanye ngcono nabathengi babo kwaye babanike ulwazi abaludingayo ukwenza isigqibo sokuthenga benolwazi.Abathengisi kufuneka bathathe ithuba lobu buchwepheshe ukuqinisekisa ukuba abathengi babo bane-sho elungileyo kwaye ekhumbulekayo
Ixesha lokuposa: Dec-20-2022